Social Media Manager - E-commerce Brand

Placements24; Pretoria; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Remote work

Bonuses

Health, dental, vision insurance

Professional development budget

Job summary

Placements24 in Pretoria is seeking a visionary Social Media Manager to steer our e-commerce brand's social strategy. You will translate brand vision into engaging content, lead a team of social media specialists, and drive campaigns across platforms from concept to execution.

This is a fully remote leadership role requiring a strategic thinker who can analyze performance, optimize campaigns for growth, and align social efforts with sales objectives.

Qualifications

• Master's degree or equivalent in Marketing, Communications, or related field.
• 7+ years of progressive experience in social media management, with e-commerce focus.

Responsibilities

• Develop and execute a comprehensive, multi-platform social media strategy aligned with e-commerce objectives.
• Lead, mentor, and manage a team of social media coordinators and content creators.
• Oversee the creation of compelling, on-brand content across all channels, including campaign concepts and creative direction.
• Manage the social media advertising budget, planning, execution, and optimization of paid campaigns to drive acquisition and sales.
• Monitor trends, competition, and customer sentiment, providing strategic insights and adapting strategies for maximum impact.

Skills

Leadership

Team management

Social media strategy

Content creation

Analytics

Paid social ads

Project management

Education

Master's degree in Marketing/Communications

Tools

Facebook Ads Manager

LinkedIn Campaign Manager

Content Management System

Job description

About the Role

Our client is seeking a visionary Social Media Manager to steer the social media strategy for their rapidly expanding e-commerce brand based out of Pretoria . This leadership role requires a strategic thinker capable of translating brand vision into engaging social content and campaigns that resonate with a target audience and drive measurable business outcomes. You will be responsible for developing overarching social media strategies, managing a team of social media specialists, overseeing content creation, and analyzing performance to ensure continuous improvement and alignment with sales objectives. This is an exciting opportunity for a seasoned social media professional to shape the digital narrative of a leading online retailer, working in a fully remote capacity with significant autonomy and impact.

Key Responsibilities

• Develop and execute a comprehensive, multi-platform social media strategy that aligns with the overall e-commerce business objectives and brand guidelines.
• Lead, mentor, and manage a team of social media coordinators and content creators, fostering a collaborative and high-performing environment.
• Oversee the creation of compelling, high-quality, and on-brand content across all social channels, including developing campaign concepts and creative direction.
• Manage the social media advertising budget, including planning, execution, and optimization of paid social campaigns to drive customer acquisition and sales.
• Monitor social media trends, competitive landscape, and customer sentiment, providing strategic insights and adapting strategies as needed for maximum impact in the online retail space.
• Analyze and report on key social media metrics (engagement, reach, conversions, ROI), using data to inform strategy adjustments and demonstrate the value of social media efforts.

Requirements

• Master's degree or equivalent experience in Marketing, Communications, or a related field.
• 7+ years of progressive experience in social media management, with a significant focus on e-commerce or direct-to-consumer brands.
• Proven track record of developing and executing successful social media strategies that drive significant growth in engagement and sales.
• Expertise in social media analytics, advertising platforms (e.g., Facebook Ads Manager, LinkedIn Campaign Manager), and content management systems.
• Strong leadership, team management, and project management skills.
• Exceptional communication, storytelling, and creative thinking abilities.

Benefits

• Highly competitive annual salary with attractive bonus structure.
• Full remote work arrangement, allowing flexibility and work-life balance.
• Comprehensive health, dental, and vision insurance.
• Significant budget for professional development and industry conferences.
• Opportunity to shape the social media strategy of a leading e-commerce brand.