Senior Social Media Strategist & E-commerce Specialist

Placements24; Pietermaritzburg; Hybrid; ZAR 550,000 - 850,000; Full time

Benefits offered by this job

Professional development opportunities

Employee discounts on product range

Hybrid work arrangement

Job summary

Placements24 in Pietermaritzburg is seeking a Senior Social Media Strategist & E-commerce Specialist to drive online brand presence, engagement, and sales growth. This hybrid role requires strong expertise in social media marketing, content creation, and e‑commerce optimization to impact commercial success.

You will develop cutting-edge strategies, manage paid campaigns, and collaborate across marketing and sales to ensure brand consistency and strong performance across digital channels.

Qualifications

• Minimum 5 years of experience in social media management and e-commerce marketing.
• Deep knowledge of major social platforms and their business use.
• Strong understanding of CRO and customer journey mapping.
• Excellent content creation skills including copywriting and basic design.
• Experience with paid social advertising platforms and analytics tools.

Responsibilities

• Develop and implement social media strategies aligned with e‑commerce goals.
• Grow presence on Facebook, Instagram, TikTok, LinkedIn, and more.
• Create and schedule engaging content tailored to platforms and audiences.
• Analyze performance metrics and report insights to drive improvements.
• Collaborate with marketing and sales to ensure brand consistency.
• Manage paid social campaigns to drive traffic, leads, and sales.
• Optimize product listings and website content for SEO and UX.
• Engage with online community and respond to feedback.
• Stay updated on trends and best practices to maintain a competitive edge.

Skills

Social media strategy

E-commerce marketing

Content creation

Analytics

Paid social ads

Communication

Project management

Education

Degree in Marketing, Communications, Business, or related field

Tools

Hootsuite

Buffer

Google Analytics

Job description

About the Role

Our client, a dynamic and rapidly expanding e-commerce business based in Pietermaritzburg, KwaZulu-Natal, is seeking a highly skilled and experienced Senior Social Media Strategist & E-commerce Specialist to join their innovative team. This role is pivotal in driving online brand presence, engagement, and sales growth across various digital platforms. The ideal candidate will possess a deep understanding of the e-commerce landscape, proven expertise in social media marketing, and a passion for creating compelling digital content. You will be instrumental in developing and executing cutting-edge strategies that resonate with our target audience and contribute directly to our client's commercial success. This is a fantastic opportunity to make a significant impact in a growing market within Pietermaritzburg.

Key Responsibilities

• Develop and implement comprehensive social media strategies aligned with overall e-commerce objectives.
• Manage and grow the company's presence on key social media platforms including Facebook, Instagram, Twitter, TikTok, and LinkedIn.
• Create, curate, and schedule engaging, high-quality content (text, image, video) tailored to each platform and target demographic.
• Monitor social media trends, competitor activities, and customer feedback to identify opportunities and inform strategy.
• Analyze social media performance metrics (reach, engagement, conversion) and provide regular reports with actionable insights.
• Collaborate with the marketing and sales teams to ensure brand consistency and integrate social media efforts with broader campaigns.
• Develop and manage paid social media advertising campaigns to drive traffic, leads, and sales.
• Optimize e-commerce product listings and website content for search engines and user experience.
• Engage with the online community, respond to comments and messages, and foster positive brand relationships.
• Stay abreast of new social media tools, trends, and best practices to maintain a competitive edge.

Requirements

• Proven track record of success in social media management and e-commerce marketing, with a minimum of 5 years of experience.
• In-depth knowledge of major social media platforms, their algorithms, and best practices for business use.
• Strong understanding of e-commerce principles, customer journey mapping, and conversion rate optimization (CRO).
• Excellent content creation skills, including copywriting, basic graphic design, and video editing capabilities.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics, platform-specific insights).
• Experience with paid social advertising platforms (e.g., Facebook Ads Manager).
• Strong analytical skills and the ability to translate data into strategic recommendations.
• Excellent communication, interpersonal, and project management skills.
• A degree in Marketing, Communications, Business, or a related field is preferred.
• Must reside in or be willing to relocate to the Pietermaritzburg area for hybrid working arrangements.

Benefits

• Our client offers a competitive remuneration package, commensurate with experience and qualifications.
• Employees will benefit from opportunities for professional development and career advancement within a supportive and dynamic work environment.
• You will be part of a forward‑thinking company that values innovation and employee growth.
• Additionally, access to employee discounts on our client's extensive product range is a perk.
• This hybrid role allows for a balance between in‑office collaboration and remote flexibility, fostering a positive work‑life balance within the vibrant community of Pietermaritzburg.