E-commerce Social Media Campaign Manager

Placements24; Soweto; Hybrid; ZAR 300,000 - 540,000; Full time

Job summary

Placements24 in Soweto is seeking an experienced E-commerce Social Media Campaign Manager to plan, execute, and optimize campaigns that drive engagement, brand awareness, and sales for our e-commerce platform.

You will collaborate with the marketing team to develop creative concepts, manage budgets, and ensure campaigns meet objectives, delivering measurable ROI for our growing business in Soweto.

Qualifications

• Proven experience in managing successful social media campaigns, particularly for e-commerce brands.
• Strong understanding of social media advertising platforms (Facebook, Instagram, TikTok).
• Excellent project management and organizational skills.
• Proficiency in analyzing campaign data and turning insights into actions.
• Strong copywriting and communication skills.
• Creative mindset with attention to detail and results orientation.

Responsibilities

• Develop and execute comprehensive social media campaign strategies across multiple platforms to support e-commerce promotions and product launches.
• Manage campaign budgets, allocate resources, and track spending to ensure ROI.
• Create campaign assets including ad copy, visuals, and targeting parameters with content/design teams.
• Monitor campaign performance in real-time and adjust to optimize engagement, reach, and conversions.
• Analyze campaign results, generate reports, and provide insights for future campaigns.
• Stay up-to-date with social media advertising trends and best practices for e-commerce.

Skills

Campaign management

Social media ads

Project management

Data analysis

Copywriting

Creative mindset

Job description

About the Role

Our client is looking for a skilled and strategic E-commerce Social Media Campaign Manager to join their team in Soweto . This role is responsible for planning, executing, and optimizing social media campaigns designed to drive engagement, brand awareness, and sales for our e-commerce platform. You will work closely with the marketing team to develop creative campaign concepts, manage budgets, and ensure campaigns meet their objectives. This is a fantastic opportunity for a campaign specialist with a passion for social media and a keen understanding of the e-commerce landscape to make a significant impact.

Key Responsibilities

• Develop and execute comprehensive social media campaign strategies across multiple platforms to support e-commerce promotions and product launches.
• Manage campaign budgets, allocate resources effectively, and track spending to ensure optimal ROI.
• Create compelling campaign assets, including ad copy, visuals, and targeting parameters, in collaboration with content and design teams.
• Monitor campaign performance in real-time, making data-driven adjustments to optimize engagement, reach, and conversion rates.
• Analyze campaign results, generate detailed reports, and provide insights and recommendations for future campaigns.
• Stay up-to-date with the latest social media advertising trends, platform updates, and best practices relevant to e-commerce

Requirements

• Proven experience in managing successful social media campaigns, particularly for e-commerce brands.
• Strong understanding of social media advertising platforms (e.g., Facebook Ads Manager, Instagram Ads, TikTok Ads).
• Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
• Proficiency in analyzing campaign data and translating it into actionable insights.
• Strong copywriting and communication skills.
• A creative mindset with an eye for detail and a results-oriented approach.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health insurance and retirement planning.
• Opportunities for professional development and career growth in Soweto .
• A dynamic and collaborative team environment.
• Employee discounts on our diverse range of products.