E-commerce Social Media Campaign Manager

Placements24; Upington; Hybrid; ZAR 420,000 - 540,000; Full time

Benefits offered by this job

Hybrid work model

Professional development opportunities

Job summary

Placements24 in Upington, SA, is seeking an experienced E-commerce Social Media Campaign Manager to lead campaign initiatives. The role blends in-office collaboration with remote flexibility in a hybrid model, focusing on planning, executing, and optimizing campaigns to boost brand awareness, engagement, and online sales.

You will oversee content creation, manage paid budgets, monitor performance, and collaborate with marketing, creative, and e-commerce teams to ensure alignment.

Qualifications

• 4+ years in social media campaign management with e-commerce focus.
• Proven ability to plan, execute, and measure campaigns driving results.
• Experience with Facebook, Instagram, and Pinterest ads.
• Proficient in social media management and analytics tools.
• Excellent communication and collaboration skills.

Responsibilities

• Develop and manage comprehensive social media campaign strategies from concept to execution.
• Oversee the creation of engaging content, including visuals and copy, tailored for specific campaign objectives and platforms.
• Manage paid social media advertising budgets and optimize campaigns for maximum ROI.
• Monitor campaign performance in real-time, adjusting as needed to achieve key metrics.
• Analyze campaign results, providing detailed reports on performance, insights, and recommendations for future initiatives.
• Collaborate with internal teams to ensure campaign alignment and integration.
• Manage relationships with external partners, such as influencers or agencies, as needed for campaigns.
• Stay updated on latest social media trends and best practices.

Skills

Social media management

Campaign optimization

Paid advertising

Analytics

Education

Bachelor's degree in Marketing/Communications

Tools

Hootsuite

Buffer

Google Analytics

Job description

About the Role

Our client, a prominent online retailer specializing in home goods, is seeking an experienced E-commerce Social Media Campaign Manager to lead their campaign initiatives. This role is based in **Upington, Northern Cape, ZA**, and offers a hybrid work model, providing a blend of in-office collaboration and remote flexibility. You will be responsible for planning, executing, and optimizing social media campaigns that drive brand awareness, customer engagement, and e-commerce sales. This is a strategic position for an individual with a strong understanding of campaign management, creative execution, and performance analysis within the social media and e-commerce landscape. If you are passionate about delivering impactful campaigns, this is an excellent opportunity.

Key Responsibilities

• Develop and manage comprehensive social media campaign strategies from concept to execution.
• Oversee the creation of engaging content, including visuals and copy, tailored for specific campaign objectives and platforms.
• Manage paid social media advertising budgets and optimize campaigns for maximum return on investment (ROI).
• Monitor campaign performance in real-time, making adjustments as needed to achieve key metrics.
• Analyze campaign results, providing detailed reports on performance, insights, and recommendations for future initiatives.
• Collaborate with internal teams (marketing, creative, e-commerce) to ensure campaign alignment and integration.
• Manage relationships with external partners, such as influencers or agencies, as needed for campaigns.
• Stay updated on the latest social media trends and campaign best practices.

Requirements

• Minimum of 4 years of experience in social media campaign management, with a significant focus on e-commerce.
• Proven track record of successfully planning, executing, and measuring social media campaigns that drive business results.
• Expertise in paid social media advertising across platforms like Facebook, Instagram, and Pinterest.
• Proficiency with social media management and analytics tools (e.g., Hootsuite, Buffer, Google Analytics).
• Strong project management skills, with the ability to manage multiple campaigns simultaneously.
• Excellent communication, collaboration, and presentation skills.
• Creative thinking and problem-solving abilities.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

Benefits

Our client offers a competitive salary and benefits package, along with the advantages of a hybrid work environment in **Upington, Northern Cape, ZA**. You will have the opportunity to lead impactful campaigns for a well-regarded e-commerce brand and grow your career within a supportive and dynamic team. Enjoy opportunities for professional development, collaborative work, and contribute to exciting projects that shape our client's online presence. Join us to drive engagement and sales through innovative social media campaigns.