E-commerce Social Media Campaign Manager

Placements24; East London; Hybrid; ZAR 420,000 - 640,000; Full time

Benefits offered by this job

Hybrid work arrangement

Professional development

Competitive salary

Job summary

Placements24 in East London, Eastern Cape, is seeking an experienced E-commerce Social Media Campaign Manager to oversee campaigns across Facebook, Instagram and TikTok. This hybrid role combines office collaboration in East London with remote work flexibility, focusing on driving traffic and sales through creative content and data-driven optimization.

You will plan budgets, analyze performance, and collaborate with marketing and ecommerce teams to align social media activity with business

Qualifications

• Bachelor's degree or equivalent in Marketing/Communications/Advertising or related field.
• 3–5 years of experience in social media marketing, with ecommerce campaign focus.
• Proven experience managing paid social media campaigns and using analytics tools.

Responsibilities

• Develop and implement comprehensive social media campaign strategies aligned with ecommerce goals.
• Manage end-to-end execution of campaigns across Facebook, Instagram, and TikTok.
• Create compelling campaign content, including copy, visuals, and video.
• Plan and manage paid social advertising budgets, optimizing for performance and ROI.
• Monitor campaign performance using analytics tools and provide regular reports.
• Conduct A/B testing on ad creatives, targeting, and messaging to improve effectiveness.

Skills

Analytical mindset

Project management

Copywriting

Content creation

Social media analytics

Education

Bachelor's degree in Marketing, Communications, Advertising, or related field

Tools

Facebook Ads Manager

Instagram Ads

TikTok Ads

Job description

About the Role

Our client, a dynamic e-commerce business based in East London, Eastern Cape, is seeking an experienced E-commerce Social Media Campaign Manager to oversee and execute engaging social media campaigns that drive traffic and sales. This role is pivotal in leveraging social media platforms to achieve specific e-commerce objectives, including customer acquisition, engagement, and brand building. The ideal candidate will possess a strategic mindset, creative flair, and a proven track record in managing successful social media campaigns for online retail. This Hybrid position offers a blend of office-based collaboration in East London, Eastern Cape, and remote work flexibility. We are looking for a data-driven individual who can manage campaigns from conception to completion, analyzing performance and optimizing for maximum impact. This is an exciting opportunity to contribute to the growth of a thriving e-commerce venture.

Key Responsibilities

• Develop and implement comprehensive social media campaign strategies aligned with e-commerce goals.
• Manage the end-to-end execution of social media campaigns across platforms like Facebook, Instagram, and TikTok.
• Create compelling campaign content, including copy, visuals, and video, that resonates with target audiences.
• Plan and manage paid social media advertising budgets, optimizing campaigns for performance and ROI.
• Monitor campaign performance using analytics tools, track key metrics, and provide regular reports.
• Conduct A/B testing on ad creatives, targeting, and messaging to improve campaign effectiveness.
• Collaborate with the e-commerce and marketing teams to ensure campaign integration with overall business strategies.
• Stay up-to-date with the latest social media trends, platform updates, and advertising best practices.
• Manage relationships with social media advertising partners or agencies as needed.
• Identify opportunities for audience growth and engagement through innovative campaign tactics.

Requirements

• Bachelor's degree in Marketing, Communications, Advertising, or a related field.
• Minimum of 3-5 years of experience in social media marketing, with a specific focus on managing e-commerce campaigns.
• Proven experience in developing and executing successful paid social media campaigns.
• Strong understanding of social media advertising platforms (e.g., Facebook Ads Manager, Instagram Ads, TikTok Ads).
• Proficiency with social media management tools and analytics platforms.
• Excellent copywriting and content creation skills.
• Analytical mindset with the ability to interpret data and derive actionable insights.
• Strong project management and organizational skills.
• Ability to work effectively in a Hybrid environment.
• Creative thinking and a passion for digital marketing and e-commerce.

Benefits

Our client offers a competitive salary, a flexible Hybrid work arrangement, opportunities for professional development in the dynamic e-commerce sector, and a collaborative team environment. This role is based in East London, Eastern Cape and provides a platform to drive impactful social media initiatives for online sales growth.