E-commerce Social Media Analyst

Placements24; Gqeberha; Hybrid; ZAR 420,000 - 620,000; Full time

Benefits offered by this job

Hybrid work model

Medical and retirement benefits

Analytics tools training

Career growth opportunities

Employee discounts on e-commerce

Job summary

Placements24 in Port Elizabeth is seeking a highly analytical E-commerce Social Media Analyst to measure the effectiveness of social media strategies, track performance, and deliver actionable insights to optimize online sales and customer engagement.

You will develop dashboards, generate regular reports, identify trends, and collaborate with the social media team to improve campaigns, spend, and targeting in a fast-paced, data-driven environment.

Qualifications

• 3+ years in social media or digital marketing analytics.
• Proficient with analytics platforms and data visualization.
• Ability to translate data into actionable insights.

Responsibilities

• Monitor, track, and analyze social media performance data across all platforms using analytics tools.
• Develop and maintain dashboards to visualize key metrics and trends related to engagement, reach, conversions, and ROI.
• Generate regular reports on campaign performance, audience insights, and competitive analysis for the marketing team and stakeholders.
• Identify key trends, patterns, and opportunities within social data to inform strategy and content creation.
• Provide data-driven recommendations for optimizing social media spend, content strategy, and campaign targeting.
• Collaborate with the social media team to set measurable goals and track progress towards them.

Skills

Social media analytics

Data interpretation

A/B testing

Dashboarding

Statistical analysis

Education

Bachelor's degree in Statistics, Marketing, Business Analytics

Tools

Google Analytics

Facebook Insights

Platform analytics tools

Job description

About the Role

Our client is seeking a highly analytical and detail-oriented E-commerce Social Media Analyst to join their team in Port Elizabeth . This role is critical in measuring the effectiveness of our social media strategies, providing actionable insights to optimize campaigns, and driving informed decision-making to enhance online sales and customer engagement. You will be responsible for tracking key performance indicators, generating comprehensive reports, and identifying trends that impact our e-commerce business objectives.

Key Responsibilities

• Monitor, track, and analyze social media performance data across all platforms using analytics tools.
• Develop and maintain dashboards to visualize key metrics and trends related to engagement, reach, conversions, and ROI.
• Generate regular reports on campaign performance, audience insights, and competitive analysis for the marketing team and stakeholders.
• Identify key trends, patterns, and opportunities within social data to inform strategy and content creation.
• Provide data-driven recommendations for optimizing social media spend, content strategy, and campaign targeting.
• Collaborate with the social media team to set measurable goals and track progress towards them.

Requirements

• Proven experience (3+ years) as a Social Media Analyst, Digital Marketing Analyst, or similar role.
• Strong proficiency in using social media analytics platforms (e.g., Google Analytics, Facebook Insights, platform-specific tools).
• Excellent analytical, quantitative, and problem-solving skills with a keen attention to detail.
• Ability to interpret complex data and translate it into clear, actionable insights for non-technical audiences.
• Experience with A/B testing and campaign performance analysis within an e-commerce context.
• Bachelor's degree in Statistics, Marketing, Business Analytics, or a related quantitative field.

Benefits

• Competitive annual salary and performance incentives.
• Hybrid work model offering flexibility in Port Elizabeth .
• Comprehensive medical and retirement benefits.
• Access to advanced analytics tools and training.
• Opportunities for career growth within a data-driven marketing team.
• Employee discounts on popular e-commerce products.