E-commerce Analyst

Placements24; Benoni; Hybrid; ZAR 300,000 - 520,000; Full time

Job summary

Placements24 is seeking an E-commerce Analyst to transform data into actionable insights for online revenue growth in Benoni. You will track KPIs, build dashboards, and collaborate with marketing, product, and operations to optimize the e-commerce funnel and user experience.

The role emphasizes data-driven decision making, proficiency with web analytics, and the ability to work with large datasets to influence strategic initiatives.

Qualifications

• Proven experience as an E-commerce Analyst or similar data analysis role.
• Proficiency with web analytics tools (Google Analytics, Adobe Analytics, etc.).
• Strong statistical analysis, data modeling and data visualization skills.
• Experience with SQL, Python, or R for data manipulation.

Responsibilities

• Collect, analyze, and interpret data from e-commerce sources (website analytics, sales, feedback).
• Develop dashboards and reports to track KPIs like conversion rate, AOV, CAC.
• Identify trends and anomalies to uncover insights for business improvement.
• Conduct A/B testing and experiments to optimize usability and campaigns.
• Provide data-driven recommendations to marketing, product, and operations teams.
• Stay updated on e-commerce analytics and data visualization best practices.

Job description

About the Role

Our client is looking for a data-savvy E-commerce Analyst to join their growing team in Benoni . This role is critical for understanding customer behavior, optimizing the online sales funnel, and identifying opportunities for growth through data analysis. You will be responsible for tracking key performance indicators, generating insightful reports, and providing actionable recommendations to improve website performance and drive e-commerce revenue. This position offers a chance to work with significant data sets and influence strategic decisions within the online retail space.

Key Responsibilities

• Collect, analyze, and interpret data from various e-commerce sources, including website analytics, sales data, and customer feedback.
• Develop and maintain dashboards and reports to track key performance indicators (KPIs) such as conversion rates, average order value, and customer acquisition cost.
• Identify trends, patterns, and anomalies in e-commerce data to uncover insights and opportunities for business improvement.
• Conduct A/B testing and other experiments to optimize website usability, marketing campaigns, and user experience.
• Provide data-driven recommendations to marketing, product, and operations teams to enhance online sales strategies.
• Stay abreast of industry trends and best practices in e-commerce analytics and data visualization.

Requirements

• Proven experience as an E-commerce Analyst or in a similar data analysis role.
• Proficiency with web analytics tools such as Google Analytics, Adobe Analytics, or similar.
• Strong understanding of statistical analysis, data modeling, and data visualization techniques.
• Experience with SQL, Python, or R for data manipulation and analysis is highly desirable.
• Excellent analytical, problem-solving, and critical thinking skills.
• Bachelor's degree in Statistics, Economics, Computer Science, Marketing, or a related quantitative field.

Benefits

• Competitive salary and benefits package.
• Hybrid work arrangement offering flexibility.
• Opportunities for professional development and learning in data analytics.
• Collaborative work environment in Benoni .
• Access to advanced analytical tools and technologies.