E-commerce Social Media Analyst

Placements24; Benoni; Hybrid; ZAR 350,000 - 520,000; Full time

Benefits offered by this job

Remote work flexibility

Professional development opportunities

Analytics tools access

Job summary

Placements24 in Benoni is seeking a detail-oriented E-commerce Social Media Analyst to measure and analyze the performance of social media campaigns and their impact on online sales and customer engagement.

You will interpret large data sets, identify trends, and deliver actionable insights to optimize social media strategy, with a strong quantitative background and a passion for online business growth.

Qualifications

• Experience analyzing data in social media or digital marketing with e-commerce context.
• Proficiency in analytics platforms and Excel/Sheets.
• Experience creating reports for non-technical audiences.

Responsibilities

• Collect, track, and analyze data from social media platforms and e-commerce analytics tools.
• Generate regular reports on social media performance, audience engagement, conversion rates, and ROI, highlighting key trends and insights.
• Develop dashboards and visualizations to communicate complex data in an easily understandable format for stakeholders.
• Identify opportunities for campaign optimization based on data analysis and provide data-driven recommendations to the social media team.
• Monitor and report on competitor social media activities and industry benchmarks to inform strategic decisions.

Skills

Data analysis

Analytical mindset

Excel/Google Sheets

Social media analytics

Tools

Google Analytics

Sprout Social

Hootsuite Analytics

Job description

About the Role

Our client, a leading online retailer, is seeking a detail-oriented and analytical E-commerce Social Media Analyst to join their marketing team in Benoni . This role is essential for measuring, analyzing, and reporting on the performance of social media campaigns and their direct impact on e-commerce sales and customer engagement. You will be responsible for interpreting complex data sets, identifying key trends, and providing actionable insights to optimize our social media strategy. The ideal candidate has a strong quantitative background and a passion for understanding how social media drives online business growth.

Key Responsibilities

• Collect, track, and analyze data from various social media platforms and e-commerce analytics tools.
• Generate regular reports on social media performance, audience engagement, conversion rates, and ROI, highlighting key trends and insights.
• Develop dashboards and visualizations to communicate complex data in an easily understandable format for stakeholders.
• Identify opportunities for campaign optimization based on data analysis and provide data-driven recommendations to the social media team.
• Monitor and report on competitor social media activities and industry benchmarks to inform strategic decisions.

Requirements

• Proven experience in data analysis, preferably within a social media or digital marketing context, with an emphasis on e-commerce .
• Strong proficiency with social media analytics platforms (e.g., Google Analytics, Sprout Social, Hootsuite Analytics) and Excel/Google Sheets.
• Excellent analytical and problem-solving skills, with the ability to interpret large data sets.
• Experience in creating reports and presenting findings to non-technical audiences.
• A solid understanding of social media marketing principles and how they relate to e-commerce success.

Benefits

• Competitive salary and benefits package.
• Opportunity to work with advanced analytics tools in the e-commerce sector.
• A data-driven and collaborative work environment in Benoni .
• Remote work flexibility offers a great work-life balance.
• Professional development opportunities focusing on analytics and digital marketing.