E-commerce Analyst

Placements24; Bloemfontein; Hybrid; ZAR 420,000 - 680,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work model

Medical & dental coverage

Professional development

Data-driven culture

Job summary

Placements24 in Bloemfontein is seeking an E-commerce Analyst to dive into web data, track KPIs, and drive conversion and revenue through insights. You will analyze traffic, sales, and customer behavior, and partner with marketing, product, and development teams to turn data into action.

The role requires a quantitative degree and 2+ years in data analysis, with proficiency in Excel, SQL, and data viz tools like Tableau or Power BI, plus knowledge of Google Analytics.

Qualifications

• Bachelor's degree in a quantitative field is required.
• 2+ years of data analysis experience in e-commerce or digital marketing preferred.
• Proficiency with Excel, SQL and data visualization tools; GA knowledge.

Responsibilities

• Collect, clean, and analyze large datasets related to website traffic, sales, and customer behavior.
• Develop and maintain dashboards and reports to track KPIs for e-commerce operations.
• Identify trends and anomalies to provide actionable insights for improving conversion rates.
• Conduct A/B tests and experiments to optimize website elements and user flows.
• Collaborate with marketing, product, and development teams to translate insights into actions.
• Present findings clearly to stakeholders at multiple levels of the organization.

Skills

Analytical thinking

Communication

Problem solving

Education

Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, or related quantitative field

Tools

Excel

SQL

Tableau/Power BI

Google Analytics

Job description

About the Role

Our client is seeking a sharp and analytical E-commerce Analyst to join their data-focused team in Bloemfontein. In this critical role, you will dive deep into e-commerce data to uncover trends, identify opportunities, and provide actionable insights that drive strategic decision-making. You will be instrumental in tracking key performance indicators (KPIs), optimizing website performance, and enhancing the customer journey to boost conversion rates and revenue. The ideal candidate possesses a strong quantitative background, excellent communication skills, and a passion for leveraging data to solve complex business problems within the digital retail space.

Key Responsibilities

• Collect, clean, and analyze large datasets related to website traffic, sales, customer behavior, and marketing campaign performance.
• Develop and maintain dashboards and reports to track key performance indicators (KPIs) for e-commerce operations.
• Identify trends, patterns, and anomalies in data to provide actionable insights and recommendations for improving website conversion rates and customer experience.
• Conduct A/B testing and other experiments to optimize website elements, promotions, and user flows.
• Collaborate with marketing, product, and development teams to translate data insights into tangible business improvements.
• Present findings and recommendations clearly and concisely to stakeholders at various levels of the organization.

Requirements

• Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, or a related quantitative field.
• 2+ years of experience in data analysis, preferably in an e-commerce or digital marketing environment.
• Proficiency in using data analysis tools such as Excel, SQL, and data visualization software (e.g., Tableau, Power BI).
• Strong understanding of web analytics platforms like Google Analytics.
• Excellent analytical, problem-solving, and communication skills.

Benefits

• Competitive annual salary with performance incentives.
• Hybrid work arrangement offering a balance between office collaboration and remote flexibility.
• Comprehensive medical and dental coverage.
• Professional development opportunities, including advanced analytics training.
• A data-driven culture that values insights and innovation.