E-commerce Analytics Specialist

Placements24; Siyancuma Local Municipality; Hybrid; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Competitive salary

Health insurance

Retirement benefits

Paid time off

Professional development

Job summary

Placements24 is seeking a highly analytical E-commerce Analytics Specialist to join the team in Upington. You will collect, analyze, and interpret complex data sets to drive e-commerce performance, tracking KPIs and informing strategy across the organization.

The role requires strong quantitative skills, expertise with SQL, Excel, GA, and BI tools, plus experience with CRO and A/B testing. You will develop dashboards, identify trends, and communicate findings to stakeholders, enabling

Qualifications

• Proven experience as an E-commerce Analyst or Data Analyst focusing on online retail.
• Strong proficiency in data analysis tools such as SQL, Excel, Google Analytics, and BI platforms (Tableau/Power BI).
• Experience with A/B testing and CRO analysis.
• Excellent quantitative and qualitative analytical skills, with the ability to translate data into insights.
• Strong communication and presentation skills to explain findings to non-technical audiences.
• Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, or related field.

Responsibilities

• Collect, clean, and analyze large datasets related to e-commerce traffic, sales, customer behavior, and campaign performance.
• Develop and maintain dashboards and reports to track KPIs and present findings to stakeholders.
• Identify trends and insights to inform e-commerce strategy and decision-making.
• Analyze user journeys, conversion funnels, and customer segmentation.
• Provide actionable recommendations to improve website performance and marketing effectiveness.
• Stay current with industry best practices in data analysis and e-commerce analytics tools.

Skills

Analytical thinking

Communication skills

Education

Bachelor's degree in Statistics/Mathematics/Economics/CS

Tools

SQL

Excel

Google Analytics

Tableau

Power BI

A/B testing

Job description

About the Role

Our client is seeking a highly analytical and data-focused E-commerce Analytics Specialist to join their team in Upington . This role is responsible for collecting, analyzing, and interpreting complex data sets to provide actionable insights that drive e-commerce performance and strategy. You will be instrumental in tracking key performance indicators (KPIs), identifying trends, and communicating findings to stakeholders across the organization. The ideal candidate possesses a strong quantitative background, proficiency in data analysis tools, and a passion for leveraging data to optimize the online customer journey and maximize business growth within the e-commerce sector.

Key Responsibilities

• Collect, clean, and analyze large datasets related to e-commerce website traffic, sales, customer behavior, and marketing campaign performance.
• Develop and maintain dashboards and reports to track key performance indicators (KPIs) and present findings to stakeholders.
• Identify trends, patterns, and insights within the data to inform e-commerce strategy and decision-making.
• Conduct in-depth analysis of user journeys, conversion funnels, and customer segmentation.
• Provide actionable recommendations to improve website performance, user experience, and marketing effectiveness.
• Stay current with industry best practices in data analysis and e-commerce analytics tools.

Requirements

• Proven experience as an E-commerce Analyst , Data Analyst, or similar role with a focus on online retail.
• Strong proficiency in data analysis tools such as SQL, Excel, Google Analytics, and business intelligence platforms (e.g., Tableau, Power BI).
• Experience with A/B testing and conversion rate optimization (CRO) analysis.
• Excellent quantitative and qualitative analytical skills, with the ability to translate complex data into clear, concise insights.
• Strong communication and presentation skills, with the ability to explain technical findings to non-technical audiences.
• Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, or a related quantitative field.

Benefits

• Competitive salary and potential for bonuses based on performance.
• Opportunity to work with data to drive significant improvements in the e-commerce sector in Upington .
• Comprehensive health insurance and retirement benefits.
• Paid time off and opportunities for professional development.
• A collaborative and data-driven work environment.