E-commerce Social Analytics Strategist (Hybrid)

Placements24; Richards Bay; Hybrid; ZAR 420,000 - 780,000; Full time

Benefits offered by this job

Hybrid work model

Professional development opportunities

Access to cutting-edge analytics tools

Job summary

Placements24 is seeking an analytical E-commerce Social Media Analyst in Richards Bay to measure, analyze and report on social media performance and campaigns. You will build dashboards, generate reports and provide data-driven recommendations to optimize marketing efforts and drive online sales.

The role requires 3+ years in social media analytics, proficiency with Google Analytics, Facebook/Instagram Insights, and data visualization tools. A hybrid work model is available in KwaZulu-Natal.

Qualifications

• Bachelor's degree or quantitative field as listed in the requirements.
• 3+ years of experience in social media analytics or digital marketing analysis, preferably in e-commerce.
• Strong proficiency with social media analytics tools and data visualization.

Responsibilities

• Develop and maintain dashboards to track social media and e-commerce performance (engagement, conversion, ROI, CAC).
• Analyze data from social platforms to identify trends and insights.
• Generate regular reports with clear interpretations and actionable recommendations.
• Conduct A/B testing on content, creatives and targeting strategies.
• Monitor social listening to understand sentiment and market trends.
• Collaborate with social media managers to implement data-driven strategies.
• Identify opportunities for audience segmentation based on findings.
• Stay updated on analytics tools and best practices in social media and e-commerce.
• Assist in forecasting performance and setting benchmarks.
• Present findings to stakeholders clearly and concisely.

Skills

Analytical mindset

Data-driven decision making

Problem solving

Independent worker

Education

Bachelor's degree in Marketing/Statistics/Economics/Business Analytics or related field

Tools

Google Analytics

Facebook Insights

Instagram Insights

Twitter Analytics

Tableau

Power BI

Excel/Google Sheets

Job description

Placements24 is seeking an analytical E-commerce Social Media Analyst in Richards Bay to measure, analyze and report on social media performance and campaigns. You will build dashboards, generate reports and provide data-driven recommendations to optimize marketing efforts and drive online sales.

The role requires 3+ years in social media analytics, proficiency with Google Analytics, Facebook/Instagram Insights, and data visualization tools. A hybrid work model is available in KwaZulu-Natal.