Senior E-commerce Social Media Analytics Lead

Placements24; Mossel Bay; Hybrid; ZAR 520,000 - 840,000; Full time

Benefits offered by this job

Competitive salary

Growth opportunities

Advanced analytics tools

Training opportunities

Paid leave

Collaborative culture

Job summary

Placements24 in Mossel Bay, Western Cape is seeking a Senior E-commerce Social Media Analyst to measure, analyze, and report on social media impact on e-commerce performance. You will develop dashboards, analyze campaigns, perform audience analysis, and translate data into actionable recommendations for marketing teams; strong visualization skills and proficiency with analytics tools are required.

The role offers competitive compensation, opportunities for growth, and access to advanced

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or related quantitative field.
• Minimum of 4 years in social media analytics or digital marketing analysis with e-commerce focus.
• Proficient in data visualization and reporting tools.
• Experience with social media analytics platforms (e.g., Google Analytics, Sprout Social, Hootsuite Analytics).

Responsibilities

• Develop and maintain robust social media reporting dashboards tracking KPIs (engagement, reach, impressions, CTR, conversion, ROAS).
• Analyze social media campaign performance and identify improvements.
• Translate complex data into clear, actionable insights for social media and marketing teams.
• Conduct in-depth audience analysis for targeted social media efforts.
• Monitor social listening to track brand sentiment and trends.
• Collaborate with social media managers to set benchmarks and goals.
• Use statistical analysis to assess impact on e-commerce sales and brand awareness.
• Create data visualizations and presentations for stakeholders.
• Stay updated with latest analytics tools and best practices.
• Forecast social media performance and budget allocation.

Education

Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or related quantitative field

Tools

Google Analytics

Sprout Social

Hootsuite Analytics

Excel

SQL

Tableau

Power BI

Job description

Placements24 in Mossel Bay, Western Cape is seeking a Senior E-commerce Social Media Analyst to measure, analyze, and report on social media impact on e-commerce performance. You will develop dashboards, analyze campaigns, perform audience analysis, and translate data into actionable recommendations for marketing teams; strong visualization skills and proficiency with analytics tools are required.

The role offers competitive compensation, opportunities for growth, and access to advanced