Hybrid E-commerce Social Media Analytics Specialist

Placements24; Klerksdorp; Hybrid; ZAR 420,000 - 640,000; Full time

Benefits offered by this job

Hybrid work model

In-office collaboration in Klerksdorp

Professional development opportunities

Data-driven decision-making culture

Job summary

Placements24 is seeking an E-commerce Social Media Analyst in Klerksdorp, North West. The hybrid role focuses on measuring and reporting performance of social campaigns, delivering insights to optimise e-commerce growth.

Strong quantitative skills and familiarity with Meta Business Suite, Google Analytics, and visualization tools are essential. You will build dashboards, track KPIs, and translate data into actionable recommendations for marketing and e-commerce teams.

Qualifications

• Bachelor's degree in Marketing, Statistics, Data Science, Economics, or related analytical field.
• 3+ years of experience as a Social Media Analyst or similar role focusing on social media data.
• Proficiency in social media analytics platforms and web analytics tools.

Responsibilities

• Collect, analyze, and interpret data from social media platforms and analytics tools to assess campaign performance.
• Develop dashboards and reports to track KPIs such as engagement, reach, conversions, and ROI.
• Identify trends, patterns, and insights in social media data to inform strategic decision making.
• Provide actionable recommendations for optimizing social media content, targeting, and budget allocation.
• Monitor competitor social media activities and benchmark performance.
• Collaborate with social media managers and marketing teams to understand campaign goals and provide data support.
• Conduct A/B testing analysis for social media campaigns and content.
• Stay current with advancements in social media analytics tools and methodologies.
• Present findings and insights to stakeholders in a clear and concise manner.

Skills

Analytical skills

Excel

Data visualization

Google Analytics

Communication skills

Presentation skills

E-commerce knowledge

Education

Bachelor's degree in Marketing, Statistics, Data Science, Economics, or related analytical field

Tools

Meta Business Suite

Twitter Analytics

LinkedIn Analytics

Tableau

Power BI

Job description

Placements24 is seeking an E-commerce Social Media Analyst in Klerksdorp, North West. The hybrid role focuses on measuring and reporting performance of social campaigns, delivering insights to optimise e-commerce growth.

Strong quantitative skills and familiarity with Meta Business Suite, Google Analytics, and visualization tools are essential. You will build dashboards, track KPIs, and translate data into actionable recommendations for marketing and e-commerce teams.