Hybrid E-commerce Social Media Analytics Specialist

Placements24; Mtubatuba Local Municipality; Hybrid; ZAR 360,000 - 720,000; Full time

Benefits offered by this job

Hybrid work model

Career development

Analytics tools access

Job summary

Placements24 is partnering with a rapidly growing e-commerce business to hire an E-commerce Social Media Analyst in Richards Bay, KwaZulu-Natal. The role focuses on measuring, analyzing, and reporting social media performance to drive online sales.

You will build dashboards, analyze campaigns, and provide data-driven recommendations. A strong quantitative background and 3+ years in social media analytics within e-commerce are preferred.

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or a related quantitative field.
• Minimum of 3 years of experience in social media analytics, digital marketing analysis, or a related analytical role, preferably within e-commerce.
• Proficiency in using social media analytics tools (e.g., Google Analytics, Facebook Insights, Instagram Insights, Twitter Analytics) and social listening platforms.
• Strong understanding of statistical analysis and data visualization techniques.
• Advanced proficiency in Microsoft Excel or Google Sheets for data manipulation and analysis.
• Experience with data visualization tools (e.g., Tableau, Power BI) is a significant advantage.
• Excellent analytical, problem-solving, and critical thinking skills.
• Strong written and verbal communication skills, with the ability to translate complex data into understandable insights.
• Ability to work independently and manage multiple analytical projects simultaneously.
• Detail-oriented with a commitment to data accuracy.

Responsibilities

• Develop and maintain dashboards to track key social media and e-commerce performance metrics (e.g., engagement rates, conversion rates, ROI, customer acquisition cost).
• Analyze data from various social media platforms and analytics tools to identify trends, patterns, and insights.
• Generate regular reports on social media campaign performance, providing clear interpretations and actionable recommendations.
• Conduct A/B testing on social media content, ad creatives, and targeting strategies to optimize performance.
• Monitor social listening data to understand brand sentiment, customer feedback, and emerging market trends.
• Collaborate with social media managers and marketing teams to implement data-driven strategies.
• Identify opportunities for audience segmentation and targeting based on analytical findings.
• Stay updated on the latest analytics tools, methodologies, and best practices in social media and e-commerce.
• Assist in forecasting social media performance and setting realistic benchmarks.
• Present findings and recommendations to stakeholders in a clear and concise manner.

Skills

Social media analytics

Statistical analysis

Excel/Sheets

Critical thinking

Communication

Education

Bachelor's degree in Marketing/Statistics/Economics/Business Analytics

Tools

Google Analytics

Facebook Insights

Instagram Insights

Twitter Analytics

Tableau

Power BI

Job description

Placements24 is partnering with a rapidly growing e-commerce business to hire an E-commerce Social Media Analyst in Richards Bay, KwaZulu-Natal. The role focuses on measuring, analyzing, and reporting social media performance to drive online sales.

You will build dashboards, analyze campaigns, and provide data-driven recommendations. A strong quantitative background and 3+ years in social media analytics within e-commerce are preferred.