Hybrid Digital Marketing Analyst: Data-Driven Insights

Placements24

Mtubatuba Local Municipality

Hybrid

ZAR 420,000 - 660,000

Full time

6 days ago

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Benefits offered by this job

Competitive salary package

Comprehensive medical aid and retire

Hybrid work model

Professional development in analytics

Access to analytics software

Job summary

Placements24 in Richards Bay, KwaZulu-Natal, seeks a data-driven Digital Marketing Analyst to optimize campaigns across SEO, SEM, social, email, and content. This hybrid role combines on-site collaboration in Richards Bay with remote work flexibility.

You will track performance, build dashboards in Tableau/Power BI, and deliver actionable insights to maximize ROI. Strong analytics, Excel proficiency, and excellent communication are essential for success.

Qualifications

Proven experience as a Digital Marketing Analyst or similar analytical role.
Strong proficiency with web analytics platforms (GA, Adobe Analytics) and data visualization tools.
Ability to generate actionable insights and dashboards to drive ROI.
Excellent communication and presentation skills.

Responsibilities

Track, measure, and analyze the performance of all digital marketing campaigns (SEO, SEM, social media, email, content).
Use web analytics tools to gather data and generate comprehensive reports.
Develop KPIs and dashboards for visualizing marketing data.
Provide data-driven insights and recommendations to optimize campaigns.
Conduct A/B testing and experiments to improve website performance and conversion rates.
Collaborate with marketing, sales, and product teams to ensure data consistency.
Present findings clearly to stakeholders at various levels.