Hybrid Senior Social Media & E-commerce Analytics Lead

Placements24; Vereeniging; Hybrid; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Medical aid

Retirement fund contribution

Annual bonuses

Hybrid work model

Training & certifications

Job summary

Placements24 in Vereeniging, Gauteng, seeks a Senior Social Media & E-commerce Analyst to extract insights from social platforms and online storefronts to drive engagement, traffic and conversions. You will build dashboards, track KPIs, and deliver data-driven recommendations across campaigns and site experiences.

The ideal candidate has 5+ years in data analysis, strong analytics tooling, and a passion for digital marketing.

Qualifications

• Bachelor's degree in a quantitative field (stats, data science, economics, marketing analytics).
• 5+ years' experience in data analysis with social media and e-commerce focus.
• Proficiency with Facebook Insights, Instagram Insights, Twitter Analytics, and Google Analytics.
• Experience with Excel, SQL, R, or Python; ability to model data and visualize insights.
• Ability to communicate findings to technical and non-technical audiences; hybrid work in Vereeniging.

Responsibilities

• Analyze social media performance data to identify trends and insights.
• Track e-commerce metrics such as conversion rate and AOV.
• Develop dashboards and reports for social media and e-commerce KPIs.
• Identify optimization opportunities in campaigns and content.
• Collaborate with marketing, sales, and product teams to translate insights.
• Conduct A/B testing on content and promotions.
• Monitor competitor activities and industry benchmarks.
• Present findings to senior management and cross-functional teams.

Skills

Social media analytics

E-commerce analytics

Data visualization

SQL

Excel

Python

R

Google Analytics

Education

Bachelor's degree in Statistics/Data Science/Marketing Analytics/Economics

Tools

Facebook Insights

Instagram Insights

Twitter Analytics

Google Analytics

Job description

Placements24 in Vereeniging, Gauteng, seeks a Senior Social Media & E-commerce Analyst to extract insights from social platforms and online storefronts to drive engagement, traffic and conversions. You will build dashboards, track KPIs, and deliver data-driven recommendations across campaigns and site experiences.

The ideal candidate has 5+ years in data analysis, strong analytics tooling, and a passion for digital marketing.