Search Engine Optimization (SEO) Specialist

Placements24; Polokwane; On-site; ZAR 180,000 - 300,000; Full time

Benefits offered by this job

Health insurance

Professional development

On-site role

Job summary

Placements24 is seeking a dedicated SEO Specialist to join our marketing team in Polokwane, Limpopo. This on-site role focuses on optimizing organic search visibility, traffic quality, and technical SEO across the website in close collaboration with marketing and web development teams.

The ideal candidate has proven SEO experience, strong analytical skills, and a track record of delivering measurable results through on-page, technical, and off-page optimization.

Qualifications

• Proven experience as an SEO Specialist or similar role
• In-depth knowledge of SEO principles, best practices, and search engine algorithms
• Familiarity with CMS like WordPress and SEO tools listed above

Responsibilities

• Conduct comprehensive keyword research and analysis to identify opportunities for organic growth
• Develop and implement on-page SEO strategies including content optimization and internal linking
• Perform technical SEO audits and resolve site issues impacting rankings
• Develop and execute off-page SEO strategies including link building and digital PR
• Monitor and analyze website traffic, keyword rankings and other SEO metrics
• Stay current with the latest SEO trends and best practices
• Collaborate with content team to ensure content is optimized for search engines
• Provide regular reports on SEO performance and recommendations to stakeholders
• Identify opportunities to improve user experience (UX) that positively impact SEO
• Manage and maintain the company's SEO efforts in the Polokwane, Limpopo region and beyond

Skills

Proven SEO experience

Data-driven mindset

Content strategy

Education

Bachelor's degree in Marketing/CS or related field

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Moz

Job description

About the Role

Our client is seeking a dedicated and detail-oriented Search Engine Optimization (SEO) Specialist to join their marketing team based in Polokwane, Limpopo. This role is essential for improving our client's organic search visibility and driving qualified traffic to their website. You will be responsible for developing and implementing effective SEO strategies, including on-page and off-page optimization, technical SEO, and content strategy. The ideal candidate possesses a deep understanding of search engine algorithms, a passion for data analysis, and a proven ability to achieve measurable SEO results. This position is on-site, allowing for close collaboration with the marketing and web development teams in Polokwane.

Key Responsibilities

• Conduct comprehensive keyword research and analysis to identify opportunities for organic growth.
• Develop and implement effective on-page SEO strategies, including content optimization, meta tag creation, and internal linking.
• Perform technical SEO audits to identify and resolve website issues impacting search engine rankings (e.g., site speed, mobile-friendliness, crawlability).
• Develop and execute off-page SEO strategies, including link building and digital PR efforts.
• Monitor and analyze website traffic, keyword rankings, and other SEO metrics using tools like Google Analytics and SEMrush.
• Stay current with the latest SEO trends, algorithm updates, and best practices.
• Collaborate with the content team to ensure all new content is optimized for search engines.
• Provide regular reports on SEO performance and present findings and recommendations to stakeholders.
• Identify opportunities for improving user experience (UX) that can positively impact SEO.
• Manage and maintain the company's SEO efforts in the Polokwane, Limpopo region and beyond.

Requirements

• Proven experience as an SEO Specialist or similar role.
• In-depth knowledge of SEO principles, best practices, and search engine algorithms.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz.
• Experience with technical SEO audits and implementation.
• Strong understanding of on-page and off-page optimization techniques.
• Excellent analytical skills and the ability to interpret data to drive strategy.
• Strong written and verbal communication skills.
• Ability to work independently and collaboratively within a team.
• Familiarity with content management systems (CMS) like WordPress.
• Bachelor's degree in Marketing, Computer Science, or a related field is preferred.

Benefits

Our client offers a competitive salary, a comprehensive benefits package including health insurance, and opportunities for professional development. You will work within a supportive team environment in Polokwane and have the chance to make a significant impact on the company's online visibility. Access to industry-leading SEO tools and ongoing training programs are provided. This on-site role fosters direct collaboration and team synergy.