E-commerce SEO Specialist

Placements24; South Africa; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Medical aid

Paid time off

Hybrid work arrangement

Job summary

Placements24’s client in Queenstown, Eastern Cape, seeks an E-commerce SEO Specialist to drive organic growth and improve search rankings. You will conduct keyword research, on-page and off-page SEO, and collaborate with content and development teams in a hybrid office setup.

Ideal candidates have 3+ years in e-commerce SEO, strong analytics, and proficiency with SEMrush, Ahrefs, Moz, and Google tools.

Qualifications

• 3+ years of proven experience in e-commerce SEO.
• Proven ability to improve organic search rankings and traffic.
• Familiar with SEO tools and web analytics.

Responsibilities

• Conduct in-depth keyword research for organic growth.
• On-page optimization including meta tags, structure, and internal linking.
• Implement off-page SEO strategies and digital PR.
• Perform technical SEO audits and fix crawl/indexing issues.
• Monitor traffic, rankings, and SEO metrics with analytics tools.
• Develop strategies to boost product category rankings.
• Collaborate with content team to ensure SEO alignment.
• Stay updated with SEO trends and algorithm changes.
• Report insights and recommendations for continuous improvement.
• Coordinate with developers for technical SEO changes.

Skills

Analytical thinking

Problem solving

Communication

Collaboration

Education

Bachelor's degree in Marketing or related field

Tools

SEMrush

Ahrefs

Moz

Google Analytics

Google Search Console

Job description

About the Role

Our client, a thriving e-commerce business, is seeking a talented and detail-oriented E-commerce SEO Specialist to join their marketing department in Queenstown, Eastern Cape . This role is dedicated to improving our client's search engine rankings, driving organic traffic, and enhancing overall website visibility. You will be responsible for conducting keyword research, on-page and off-page optimization, technical SEO audits, and developing strategies to increase organic search performance. The ideal candidate possesses a deep understanding of SEO best practices, a passion for data analysis, and a proven ability to translate SEO insights into actionable improvements within an e-commerce context. This is an excellent opportunity to make a significant impact on the online growth of a dynamic company. You will collaborate closely with content creators, developers, and the broader marketing team to implement effective SEO strategies. If you are driven by results and thrive in a challenging yet rewarding environment.

Key Responsibilities

• Conduct in-depth keyword research and analysis to identify opportunities for organic growth.
• Perform on-page SEO optimization, including meta tag optimization, content structure, and internal linking.
• Implement off-page SEO strategies, including link building and digital PR initiatives.
• Conduct technical SEO audits to identify and resolve website issues impacting search engine crawlability and indexing.
• Monitor and analyze website traffic, rankings, and other SEO performance metrics using tools like Google Analytics and Google Search Console.
• Develop and execute SEO strategies to improve organic search rankings for key product categories and brand terms.
• Collaborate with the content team to ensure all content is SEO-optimized and meets search engine guidelines.
• Stay up-to-date with the latest SEO trends, algorithm updates, and best practices.
• Report on SEO performance, providing insights and recommendations for continuous improvement.
• Work with web developers to implement technical SEO recommendations.

Requirements

• Bachelor's degree in Marketing, Digital Media, Computer Science, or a related field.
• Minimum of 3 years of proven experience in e-commerce SEO.
• Demonstrable success in improving organic search rankings and driving traffic through SEO initiatives.
• Proficiency with SEO tools such as SEMrush, Ahrefs, Moz, Google Analytics, and Google Search Console.
• Strong understanding of technical SEO, on-page optimization, and link building strategies.
• Knowledge of HTML, CSS, and JavaScript is a plus, particularly as they relate to SEO.
• Excellent analytical and problem-solving skills.
• Ability to interpret data and translate it into actionable SEO strategies.
• Strong communication and collaboration skills.
• Familiarity with e-commerce platforms and their SEO capabilities.

Benefits

• Our client offers a competitive salary, paid time off, and a benefits package that includes medical aid.
• The role is based in our office in Queenstown, Eastern Cape , with the convenience of a hybrid work arrangement.
• We foster a supportive and growth-oriented work environment.
• Employees have access to professional development opportunities and can contribute directly to the success of a growing e-commerce brand.

Join a dedicated team and play a key role in driving online visibility and organic growth.