Digital Marketing & SEO Specialist

Placements24; Graafwater; Hybrid; ZAR 350,000 - 480,000; Full time

Benefits offered by this job

Medical benefits

Retirement benefits

Hybrid work model

Paid time off

Training & conferences

Job summary

Placements24 is seeking a Digital Marketing & SEO Specialist for a thriving e-commerce business in Paarl, Western Cape. The role focuses on boosting online visibility, optimizing for organic growth, and blending technical SEO with content marketing to drive qualified traffic.

You will work with the marketing team in a hybrid setup, applying analytics tools to monitor performance, refine strategies, and contribute to overall digital marketing success.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Communications, or related field.
• 3+ years in SEO and digital marketing, ecommerce focus.
• Proven success in improving organic rankings and traffic.
• Proficiency with SEO tools: GA, GSC, SEMrush, Moz, Ahrefs.
• Strong technical SEO and content marketing understanding.
• Experience with keyword research, on-page optimization, and link-building.
• Basic HTML/CSS knowledge is beneficial.
• Excellent analytical and communication skills.

Responsibilities

• Conduct comprehensive keyword research and competitor analysis for organic growth.
• Implement on-page and off-page SEO strategies including content optimization and link building.
• Develop and execute a content marketing strategy to improve rankings.
• Monitor website performance using SEO tools and report key metrics.
• Stay updated on SEO trends and adjust strategies accordingly.
• Collaborate with web development and content teams to ensure technical health.
• Assist in managing paid search campaigns and optimize campaigns.
• Analyze digital marketing performance across channels and contribute to strategy.

Skills

SEO

Digital Marketing

Keyword Research

Content Marketing

Analytics

HTML/CSS basics

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Google Search Console

SEMrush

Moz

Ahrefs

Job description

About the Role

Our client, a thriving e-commerce business located in Paarl, Western Cape , is seeking a talented Digital Marketing & SEO Specialist to enhance their online visibility and drive organic growth. This role is integral to developing and implementing effective digital marketing strategies, with a strong emphasis on Search Engine Optimization (SEO). The ideal candidate will possess a blend of technical SEO expertise, content marketing acumen, and a passion for driving measurable results. You will work closely with the marketing team to optimize website performance, improve search engine rankings, and increase qualified website traffic. This position offers a hybrid work arrangement, providing flexibility between remote work and office-based collaboration in our scenic Paarl location. Join a forward-thinking company that values innovation and employee development in the exciting world of e-commerce.

Key Responsibilities

• Conduct comprehensive keyword research and competitor analysis to identify opportunities for organic search growth.
• Implement on-page and off-page SEO strategies, including content optimization, link building, and technical SEO improvements.
• Develop and execute a content marketing strategy to attract and engage target audiences and improve search engine rankings.
• Monitor website performance using SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs) and provide regular reports on key metrics.
• Stay up-to-date with the latest SEO trends, algorithm updates, and best practices, and adapt strategies accordingly.
• Collaborate with the web development and content teams to ensure website technical health and implement SEO recommendations.
• Assist in managing paid search (PPC) campaigns, including keyword research, ad copy creation, and campaign optimization.
• Analyze digital marketing campaign performance across various channels and contribute to overall marketing strategy.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Proven experience (3+ years) in SEO and digital marketing, with a focus on e-commerce.
• Demonstrable success in improving organic search rankings and driving website traffic.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, or Ahrefs.
• Strong understanding of both technical SEO and content marketing principles.
• Experience with keyword research, on-page optimization, and link-building strategies.
• Basic knowledge of HTML, CSS, and website structure is beneficial.
• Excellent analytical and problem-solving skills.
• Strong written and verbal communication skills.

Benefits

Our client offers a competitive salary, commensurate with experience, and performance-based incentives. Employees benefit from comprehensive medical and retirement benefits. Generous paid time off is provided, allowing for a healthy work-life balance. Opportunities for continuous learning and professional development, including access to industry-leading training and conferences, are readily available. The hybrid work model offers flexibility, combining remote work with collaboration in our modern office in Paarl, Western Cape . Join a dynamic and innovative team focused on driving e-commerce success through cutting-edge digital strategies.