E-commerce SEO Specialist

Placements24; Polokwane; On-site; ZAR 360,000 - 480,000; Full time

Benefits offered by this job

Health insurance

Retirement plan

Paid time off

Professional development

Polokwane office

Job summary

Placements24 is seeking an experienced E-commerce SEO Specialist to drive organic traffic for its Polokwane online store. You will craft and execute SEO strategies to improve rankings, visibility, and revenue.

Responsibilities include keyword research, on-page optimization, technical audits, content optimization, and monitoring performance with analytics tools. The role offers a collaborative marketing environment in Polokwane.

Qualifications

• Bachelor's degree or higher in a relevant field.
• 3+ years of SEO experience, with e-commerce focus.
• Strong knowledge of GA, GSC, SEMrush, Ahrefs and ranking factors.

Responsibilities

• Conduct thorough keyword research for high-intent e-commerce terms.
• Implement on-page optimization including meta tags and internal linking.
• Perform technical SEO audits and collaborate with developers on site speed and crawlability.
• Develop content strategies to support SEO goals, including product descriptions.
• Monitor rankings, traffic and conversions; provide regular performance insights.

Skills

Keyword research

On-page optimization

Technical SEO

Data analysis

Content strategy

Education

Bachelor's degree in Marketing, Computer Science, or related field

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Job description

About the Role

Our client is seeking a talented E-commerce SEO Specialist to drive organic traffic and improve search engine rankings for their online store in Polokwane . This role is crucial for enhancing the discoverability of products and increasing qualified leads to the website. You will be responsible for developing and implementing comprehensive SEO strategies, including keyword research, on-page optimization, technical SEO, and link building. This is an excellent opportunity for a dedicated SEO professional to make a significant impact on online visibility and revenue growth.

Key Responsibilities

• Conduct thorough keyword research to identify target terms with high commercial intent for e-commerce products.
• Implement on-page optimization strategies, including meta tags, content optimization, and internal linking.
• Perform technical SEO audits and work with development teams to resolve issues related to site speed, mobile-friendliness, and crawlability.
• Develop and execute a content marketing strategy that supports SEO goals, including blog posts and product descriptions.
• Monitor search engine rankings, organic traffic, and conversion rates, providing regular performance reports and insights.

Requirements

• Bachelor's degree in Marketing, Computer Science, or a related field.
• 3+ years of experience specifically in SEO, with a proven track record in e-commerce.
• In-depth knowledge of SEO tools such as Google Analytics, Google Search Console, SEMrush, or Ahrefs.
• Strong understanding of search engine algorithms and ranking factors.
• Excellent analytical skills and the ability to translate data into actionable SEO strategies.

Benefits

• Competitive salary commensurate with experience and expertise.
• Comprehensive health insurance and retirement savings plan.
• Paid time off and opportunities for continued professional development in SEO.
• Work within a dedicated marketing team in a supportive office environment in Polokwane .
• Directly contribute to the online growth and success of the e-commerce business.