E-Commerce Sales Manager (Wine Brands)

Hire Resolve; Stellenbosch; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary based on experience

Wine estate environment

Job summary

Hire Resolve in Stellenbosch seeks an E-Commerce Sales Manager to oversee and scale the digital sales operations for two premium Stellenbosch wine brands, Plaisir and Bartinney.

You will lead online channels, plan revenue-generating campaigns, and analyze performance metrics to optimize ROAS, while leveraging AI tools to sharpen content and strategy. Weekend estate events support is required.

Qualifications

• Experience with multi-channel advertising and DTC e-commerce.
• Wine/beverage industry experience is a bonus, not required.
• Excellent written and verbal communication skills.
• Willingness to work weekends during events.

Responsibilities

• Lead and optimize online sales channels and DTC store strategy for Plaisir and Bartinney.
• Plan and direct revenue-generating campaigns to meet growth targets.
• Analyze web traffic, conversion, retention, and LTV to optimize funnels.
• Manage campaigns across Meta, Google, TikTok, and Email Marketing.
• Optimize ad spend, creative assets, targeting, and copy.
• Implement retention via automated email sequences.
• Attend and support estate events 1-2 times per week.
• Manage weekend event coverage to drive on-site conversion.
• Leverage AI tools to streamline workflows and improve content.

Skills

Multi-channel ads

Data-driven

Strong communicator

Weekend availability

Tools

Facebook Ads Manager

Google Ads

TikTok Ads

Email Marketing Platforms

Job description

A historic 974-hectare luxury wine farm is seeking a E-Commerce Sales Manager who will oversee and scale the digital sales operations for two premier Stellenbosch wine brands.

Responsibilities

• Lead and optimize online sales channels and direct-to-consumer store strategy for both Plaisir and Bartinney.

• Plan, launch, and direct revenue-generating campaigns to meet and exceed annual growth targets (+R5m growth trajectory).

• Analyze web traffic, sales conversion rates, customer retention, and customer lifetime value (LTV) to optimize funnels continuous improvement.

• Manage and execute performance advertising campaigns across Meta (Facebook & Instagram), Google, TikTok, and Email Marketing.

• Optimize ad spend, creative assets, audience targeting, and copy to drive measurable ROAS and online conversions.

• Implement data-driven retention strategies through automated email sequences and segmented email marketing campaigns.

• Attend and support estate events (1 to 2 times per week) across Plaisir (Simondium) and Bartinney (Banhoek Valley).

• Manage weekend event coverage as required to foster direct customer relationships and drive on-site conversion to e-commerce channels.

• Leverage modern AI tools (ChatGPT, Claude, Grok, etc.) to streamline daily workflows, improve copy/content creation, analyze data, and optimize marketing strategies.

Minimum Requirements

• Strong practical knowledge of multi-channel advertising platforms (Facebook Ads Manager, Google Ads, TikTok Ads, Instagram, and Email Marketing platforms).

• Familiarity with direct-to-consumer e-commerce dynamics (wine/beverage industry experience is a bonus, but formal minimum years of experience are flexible for the right candidate).

• Excellent written and verbal communication skills.

• Comfortable working weekends and flexible hours during events when needed.

• Character & Mindset

  • Target-Driven: Highly motivated by sales targets and performance-based commission.

  • Analytical & Data-Led: Comfortable working with numbers, performance dashboards, and conversion metrics.

  • Self-Motivated: Capable of operating autonomously in a semi-remote workspace while maintaining high productivity.

  • Forward-Thinking: Eager to experiment with and adopt AI tools to enhance function performance.

Benefits:

Competitive salary based on experience (salary can potentially be more based on experience/skills)