Sales Manager

A24 Group Limited; Cape Town; On-site; ZAR 450,000 - 630,000; Full time

Job summary

Benguela Cove Lagoon Wine Estate is seeking a hands-on Sales Manager to own enquiries and actively drive weddings, corporate events, conferences, and villa bookings. You will lead prospecting, follow-ups, and closings, while maximizing revenue across the estate.

Responsibilities include building the corporate/conferencing channel, maintaining CRM records, and collaborating with events, restaurant, villa, and marketing teams to deliver exceptional guest experiences.

Qualifications

• Proven ability to close deals in hospitality or events sectors.
• Experience upselling and increasing deal value across bookings.
• Existing relationships with corporate buyers or event planners is a plus.

Responsibilities

• Respond to every enquiry the same working day and pursue a yes/no outcome.
• Build and run corporate and conferencing sales from prospecting to close.
• Manage inbound revenue across weddings, corporate events, sporting events, and villas.
• Sell the full estate on every booking: accommodation, wine/bar, food and activities.
• Price bar/food to protect margins during negotiations.
• Represent the estate at industry shows.
• Keep the CRM (Vtiger) current with logged leads and follow-ups.
• Report weekly on pipeline, conversions, revenue, and average spend per booking.
• Collaborate with Events, Restaurant, Villa, and Marketing teams.

Skills

Closing sales

Upselling

CRM

Negotiation

Cold-calling

Travel readiness

AI tools

Prospecting

Tools

Vtiger CRM

Sales systems

Job description

Sales Manager

Benguela Cove Lagoon Wine Estate, Walker Bay, Hermanus | Full-time, permanent | Hybrid: estate, Cape Town and home | Reports directly to the owner

About the estate

Benguela Cove is a luxury wine estate on a Ramsar-listed lagoon in the Kogelberg Biosphere, with wild horses on the banks and over 200 bird species. It has a 750-ton gravity-fed cellar, Moody Lagoon restaurant, twelve luxury villas and the Manor House. Event spaces range from private dining to a 350-guest courtyard. There is also Pirate Adventure Golf, a splash pad and a gallery/shop.

The role

We need a hands-on hunter to own every enquiry that comes into the estate and to go out and create more. You will sell weddings, corporate events and conferences, sporting events and upsell villa stays, taking each from first contact to signed booking. Every booking is a chance to sell more: villas for the guests, wine and bar packages, dining and activities. We expect you to sell the whole estate, not just the room. This is a doer's role. We want someone who picks up the phone, follows up and closes.

What you will do

• Respond to every enquiry the same working day and chase each one to a yes or a no
• Build and run our corporate and conferencing channel, from prospecting to close
• Manage all inbound revenue across weddings, corporate events, sporting events, general events and villas
• Sell the full estate on every booking: accommodation, wine and bar packages, food, activities and extras
• Price bar and food properly, and protect our margins when you negotiate
• Represent the estate at industry shows
• Keep the CRM (Vtiger) current, so every lead is logged and every follow-up diarised
• Report weekly on pipeline, conversion, revenue closed and average spend per booking
• Work with the events, restaurant, villa and marketing teams to deliver what you sell

What you bring

• A proven record of closing business in hospitality, events, MICE, wine-estate or corporate sales
• A track record of growing the value of each deal through upselling and cross-selling
• Existing relationships with corporate buyers or event planners
• Disciplined admin and follow-up, so no lead goes cold
• Daily use of AI tools and comfort with CRM and sales systems
• Confidence negotiating, pitching and cold-calling
• Willingness to travel, and your own transport