Marketing Manager - Stellenbosch

HotelJobs; Stellenbosch; On-site; ZAR 480,000 - 750,000; Full time

Job summary

HotelJobs in Stellenbosch invites a Marketing Manager to lead strategic brand marketing for a premier wine portfolio. You will develop and execute campaigns across digital, social, email, events and traditional media to elevate brand presence and drive sales.

Collaborate with sales and international teams, oversee marketing materials, manage budgets, and stay ahead of wine market trends to build consumer awareness and loyalty.

Qualifications

• Bachelor's degree in marketing or related field.
• Proven experience as a Marketing Manager, preferably in wine/beverage.
• Strong understanding of digital marketing and content creation.
• Excellent communication and interpersonal skills.
• Ability to think creatively and strategically.
• Proficiency in Word, PowerPoint, and Excel.
• Strong project management skills and attention to detail.

Responsibilities

• Develop and implement comprehensive marketing strategies.
• Plan and execute campaigns across digital, social, email, events, and media.
• Collaborate with sales to align marketing with sales goals.
• Collaborate with international teams to drive brand portfolio in key markets.
• Oversee creation of marketing materials (brochures, ads, website, social posts).
• Conduct market research to identify trends and customer preferences.
• Build relationships with industry influencers, media, partners.
• Organize wine tastings, trade shows, promotional events.
• Monitor and analyse campaign performance and provide insights.
• Manage the marketing budget and resource allocation.
• Stay up to date with industry trends and best practices.

Skills

Creative thinking

Strategic thinking

Digital marketing

Content creation

Communication

Interpersonal skills

Project management

Education

Bachelor's degree in marketing or related field

Tools

Word

PowerPoint

Excel

Job description

One of South Africa's premier Vineyards; a leading player in the wine industry based close to Stellenbosch is looking for a Marketing Manager. We're looking for a creative genius with a knack for strategic thinking ; a passion for driving brand success and crafting unforgettable marketing campaigns. The ideal candidate will be responsible for developing and executing marketing strategies that enhance brand presence for the portfolio of brands, drive sales, and create consumer awareness and loyalty. This role requires a deep understanding of the wine industry ; consumer behaviour and the ability to create compelling marketing campaigns that resonate with the target audience.

Duties

• Develop and implement comprehensive marketing strategies to promote our wine products and brand.
• Plan and execute marketing campaigns across various channels, including digital, social media, email, events and traditional media.
• Collaborate with the sales team to align marketing efforts with sales goals and objectives.
• Collaborate with international teams to drive the portfolio of brands in key markets.
• Be the brand/portfolio custodian including understanding the brand profitability and actively work towards improving profitability Manage and oversee the creation of marketing materials, including brochures, advertisements, website content, and social media posts.
• Conduct market research to identify trends, customer preferences, and competitive landscape.
• Build and maintain relationships with key industry influencers, media, and partners.
• Organize and participate in wine tastings, trade shows, and other promotional events.
• Monitor and analyse the performance of marketing campaigns, providing insights and recommendations for improvement.
• Manage the marketing budget, ensuring effective allocation of resources.
• Stay up to date with industry trends and best practices to continuously improve marketing effort

Requirements

• Bachelor's degree in marketing, Business Administration, or a related field.
• Proven experience as a Marketing Manager, preferably in the wine or beverage industry.
• Strong understanding of digital marketing, social media, and content creation.
• Excellent communication and interpersonal skills.
• Ability to think creatively and strategically.
• Proficiency in Word/PowerPoint/Excel
• Strong project management skills and attention to detail.
• Passion for wine and a deep knowledge of wine products and industry trends.