Sales and Marketing Manager – Regional Brands

Craven Cottage CC; Stellenbosch; On-site; ZAR 900,000 - 1,500,000; Full time

Job summary

Craven Cottage CC in Stellenbosch is seeking a Senior Sales & Marketing Leader to drive national sales execution, oversee distributor performance and lead brand activation across local and export markets.

The role requires a decade of sales/marketing experience, strong financial acumen and a proven ability to manage multiple wine brands within a group structure. You will mentor teams, optimize budgets and foster excellent trade relationships.

Qualifications

• Degree in Sales, Marketing, Business Administration or a related field.
• WSET Level 2 or higher advantageous.
• Minimum 10 years’ experience in a sales and/or marketing role, with a strong emphasis on sales execution.
• Experience managing multiple brands or working within a group structure.
• Experience in key account management and trade relationship building.
• Wine industry experience advantageous.
• Commercially minded, with strong financial acumen and analytical skills.
• Self-driven, proactive and results oriented.
• Strong communicator, negotiator and relationship manager.
• Able to work independently as well as lead and collaborate within a team.

Responsibilities

• Drive national sales execution to meet or exceed targets across regional brands, overseeing stock, displays and distributor performance.
• Build and strengthen relationships with distributors, retailers and trade partners, focusing on growing local volumes and supporting international key accounts.
• Write and activate annual marketing plans with a consistent brand presence across in-store, digital and trade channels.
• Monitor market trends and consumer behaviour, feeding insights into brand and sales strategy.
• Lead, train and coach Marketing and Sales teams, set targets, and foster a delivery-focused culture.
• Compile and manage regional sales and marketing budgets, directing spend to high-impact activities and tracking ROI.
• Collaborate across winemaking, finance, operations and the wider commercial team, representing brands at trade events and ensuring service excellence.

Skills

Sales execution

Key account management

Brand management

Financial acumen

Analytical skills

Leadership

Education

Degree in Sales, Marketing or Business Administration

WSET Level 2 or higher advantageous

Job description

Duties:

Sales Execution & Revenue Growth:

Drive national sales execution to meet or exceed volume and revenue targets across all regional brands, with strong oversight of stock, displays and distributor performance.

Key Account & Trade Relationships:

Build and strengthen relationships with key distributors, retailers and trade partners, with a focus on restoring and growing local distributor volumes and supporting international key accounts.

Marketing Execution & Brand Activation:

Write and activate annual marketing plans, ensuring consistent, impactful brand presence across in-store, digital and trade channels in South Africa and core export markets.

Market Intelligence & Strategic Input:

Monitor competitor activity, market trends and consumer behaviour, feeding insights into brand and sales strategy and contributing to annual planning cycles.

Team Leadership & Performance Management and internal training:

Lead, train, coach and hold accountable the Marketing and Sales teams, ensuring clear targets, strong training, and a delivery-focused team culture.

Budget & Financial Management:

Compile and manage the regional brands' sales and marketing budget, directing spend to the highest-impact activities and tracking ROI.

Stakeholder Engagement & Customer Service:

Collaborate across winemaking, finance, operations and the wider commercial team, representing the brands at trade events and ensuring excellent customer service.

Requirements:

• Degree in Sales, Marketing, Business Administration or a related field; post-graduate qualification advantageous.
• WSET Level 2 or higher advantageous.
• Minimum 10 years’ experience in a sales and/or marketing role, with a strong emphasis on sales execution.
• Proven track record of driving and achieving sales targets.
• Experience managing multiple brands or working within a group structure.
• Experience in key account management and trade relationship building.
• Wine industry experience advantageous.
• Commercially minded, with strong financial acumen and analytical skills.
• Self-driven, proactive and results oriented.
• Strong communicator, negotiator and relationship manager.
• Able to work independently as well as lead and collaborate within a team.