E-commerce Platform Manager & Social Media Lead

Placements24; Randburg; Hybrid; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary & benefits

Professional growth opportunities

Job summary

Placements24 in Randburg, Gauteng is seeking an experienced E-commerce Platform Manager & Social Media Lead to optimize online operations and lead social media initiatives. You will drive user engagement, improve the customer journey, and translate digital activities into measurable business growth.

The role requires deep knowledge of e‑commerce technologies, digital marketing, and a proven ability to manage both platform functionalities and campaigns.

Qualifications

• 5–7+ years in e-commerce management and social media leadership.
• Experience with major e-commerce platforms and digital marketing tools.
• Strong analytical and data-driven decision-making abilities.

Responsibilities

• Oversee and optimize the e‑commerce platform for user experience and conversion.
• Develop and execute social media strategies to boost brand visibility and engagement.
• Manage content and align with brand guidelines across channels.
• Analyze platform and social metrics to identify improvements and opportunities.
• Lead paid social campaigns, budget management, and ROI analysis.
• Collaborate with IT, marketing and sales to launch new features and promotions.
• Ensure accurate product information, pricing, and inventory on the platform.
• Monitor competitor activity and industry best practices.

Skills

E-commerce leadership

Social media strategy

Analytics & CRO

SEO & digital marketing

Cross-functional collaboration

Communication

Education

Bachelor's degree in Business Administration, Marketing, Information Technology, or a related field

Tools

Shopify Plus

Magento

Salesforce Commerce Cloud

Job description

About the Role

Our client is seeking an experienced E-commerce Platform Manager & Social Media Lead to oversee and optimize their online operations and social media presence in Randburg, Gauteng . This critical role requires a strategic thinker with a proven ability to manage complex e-commerce platforms, drive user engagement through social media, and translate digital activities into tangible business growth. You will be responsible for enhancing the customer journey, managing platform performance, developing innovative social media strategies, and ensuring a seamless brand experience across all digital touchpoints. The ideal candidate possesses a deep understanding of e-commerce technologies, digital marketing best practices, and has a strong track record of managing both platform functionalities and social media campaigns effectively. This position offers a significant opportunity to lead and innovate within a fast-paced retail environment, making a direct impact on revenue and brand perception. You will collaborate closely with cross-functional teams to achieve overarching business objectives. We are looking for a results-oriented leader with a passion for digital transformation.

Key Responsibilities

• Manage and optimize the company's e-commerce platform, ensuring a user-friendly experience, efficient functionality, and maximum conversion rates.
• Develop and implement comprehensive social media strategies to enhance brand visibility, engagement, and community growth.
• Oversee content creation and curation for social media channels, ensuring alignment with brand guidelines and marketing objectives.
• Analyze platform performance data and social media metrics to identify trends, opportunities, and areas for improvement.
• Lead paid social media campaigns, including budget management, targeting, and performance analysis to optimize ROI.
• Collaborate with IT, marketing, and sales teams to implement new features, promotions, and digital initiatives.
• Ensure product information, pricing, and inventory levels are accurate and up-to-date on the e-commerce platform.
• Monitor competitor activities and industry best practices to maintain a competitive edge.
• Develop and nurture customer relationships through engaging online interactions and personalized experiences.
• Manage relationships with third-party vendors and technology providers for the e-commerce platform and social media tools.

Requirements

• Minimum of 5-7 years of experience in e-commerce management and social media leadership.
• Proven expertise in managing and optimizing e-commerce platforms (e.g., Shopify Plus, Magento, Salesforce Commerce Cloud).
• Demonstrable success in developing and executing impactful social media strategies across various platforms.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
• Experience with A/B testing, conversion rate optimization (CRO), and SEO best practices.
• Excellent understanding of digital marketing channels, paid social advertising, and email marketing.
• Strong project management and leadership skills.
• Exceptional communication, interpersonal, and collaboration abilities.
• Bachelor's degree in Business Administration, Marketing, Information Technology, or a related field.
• Experience in the South African market is a strong advantage.

Benefits

• Competitive salary and comprehensive benefits package.
• Opportunity to lead key digital initiatives in a thriving commercial center like Randburg, Gauteng .
• Significant impact on the company's e-commerce strategy and online presence.
• Professional growth and development opportunities.
• A dynamic and innovative work environment.
• Hybrid work model for enhanced work-life balance.
• Chance to work with a forward-thinking and customer-centric organization.