Performance Marketing Specialist - Data-Driven Growth

Placements24; South Africa; Remoto; ZAR 350.000 - 600.000; Tempo pieno

Vantaggi offerti da questo lavoro

Competitive salary

Fully remote

Global client base

Advanced marketing tools

Development budget

Descrizione del lavoro

Placements24 is recruiting a Performance Marketing Specialist for a fully remote role focused on customer acquisition and revenue growth through data-centric digital marketing strategies. You will manage and optimize paid campaigns across Google and social platforms, using analytics to drive measurable results.

Ideal candidates bring strong quantitative skills, experience with CRO and A/B testing, and a proactive, independent work style in a remote-first environment.

Competenze

• Proven experience in performance marketing with paid acquisition focus.
• Experience in managing and scaling campaigns on Google Ads and social platforms.
• Strong analytic skills and ability to translate data into actionable insights.

Mansioni

• Develop, manage, and optimize paid campaigns across Google, social, and display networks.
• Perform keyword research, audience segmentation, and competitive analysis to inform strategy.
• Monitor campaigns daily and optimize based on CPA, ROAS, CTR, and conversions.
• Manage budgets to maximize ROAS and budgets across channels.
• Run A/B tests on creatives, landing pages, and targeting parameters.
• Collaborate with content/creative teams on ad copy and visuals.
• Analyze website traffic and user behavior to identify bottlenecks.
• Generate performance reports and present insights to leadership.
• Stay updated on industry trends and platform updates.
• Contribute to growth marketing strategy and roadmap.

Conoscenze

Paid acquisition

Google Ads

Analytics

A/B testing

CRO

ROAS optimization

Remote collaboration

Communication

Formazione

Bachelor's degree in Marketing, Business, Statistics, or related quantitative field

Strumenti

Google Analytics

Google Ads Platform

Facebook Ads Manager

LinkedIn Ads

Descrizione del lavoro

About the Role

Our client is a leading SaaS company looking for a highly analytical and driven Performance Marketing Specialist to join their fully remote team. This role is pivotal in driving customer acquisition and revenue growth through data-centric digital marketing strategies. You will be responsible for managing and optimizing paid advertising campaigns across multiple platforms, focusing on measurable results and ROI. The ideal candidate possesses a strong quantitative background, expertise in performance marketing channels, and a passion for leveraging data to uncover growth opportunities. This is an exceptional opportunity to contribute to a forward-thinking company and work within a collaborative, remote-first environment.

Key Responsibilities

• Develop, manage, and optimize paid advertising campaigns across channels such as Google Ads, social media advertising (Facebook, Instagram, LinkedIn), and display networks.
• Conduct in-depth keyword research, audience segmentation, and competitive analysis to inform campaign strategy.
• Monitor campaign performance daily, analyze key metrics (CPA, ROAS, CTR, Conversion Rate), and implement data-driven optimizations.
• Manage advertising budgets effectively to maximize return on ad spend (ROAS).
• Utilize A/B testing methodologies for ad creatives, landing pages, and targeting parameters to improve campaign efficiency.
• Collaborate with content and creative teams to develop high-performing ad copy and visuals.
• Analyze website traffic and user behavior to identify conversion bottlenecks and opportunities.
• Generate comprehensive performance reports and present insights and recommendations to leadership.
• Stay current with industry trends, platform updates, and emerging performance marketing technologies.
• Contribute to the overall growth marketing strategy and roadmap.

Requirements

• Proven experience in performance marketing, with a strong focus on paid acquisition channels.
• Demonstrable success in managing and scaling paid campaigns (Google Ads, Social Ads).
• Proficiency in web analytics platforms (e.g., Google Analytics) and ad platform reporting interfaces.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
• Experience with A/B testing and conversion rate optimization (CRO).
• Excellent understanding of key performance marketing metrics and their impact.
• Strong understanding of marketing automation and CRM principles is a plus.
• Exceptional communication and presentation skills, comfortable working in a remote setting.
• Bachelor's degree in Marketing, Business, Statistics, or a related quantitative field.
• Self-starter with a proactive attitude and ability to work independently.

Benefits

• Competitive salary and performance-based bonuses.
• Fully remote work environment offering unparalleled flexibility.
• Opportunity to work with a global client base and innovative technology.
• Access to advanced marketing tools and resources.
• Generous professional development budget.

Benefits

• Collaborative culture that values data-driven decision-making.
• Chance to significantly impact company growth and user acquisition.