E-commerce Performance Marketing Manager

Placements24; Bloemfontein; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary

Health insurance

Retirement benefits

Growth opportunities

Data-driven environment

Job summary

Placements24 in Bloemfontein seeks a highly analytical E-commerce Performance Marketing Manager to drive growth through paid advertising, SEO, and other performance-focused tactics. You will develop, execute, and manage data-driven campaigns to boost acquisition, conversions, and revenue.

The role requires 5+ years in performance marketing, strong Google Ads and Facebook Ads experience, and proficiency with Google Analytics. A hybrid work setup is offered with benefits and growth opportunities.

Qualifications

• Bachelor's degree in Marketing, Economics, Statistics, or related quantitative field.
• Minimum of 5 years of experience in performance marketing, digital advertising, and e-commerce.
• Demonstrated expertise in Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Proficiency with web analytics tools like Google Analytics and A/B testing methodologies.
• Strong analytical skills with the ability to translate data into actionable insights and strategic recommendations.
• Experience with SEO best practices and email marketing platforms is essential.

Responsibilities

• Develop and manage paid media strategies across Google Ads, Facebook Ads, and other channels to drive traffic and conversions.
• Oversee SEO initiatives, including keyword research, on-page optimization, and link-building for rankings.
• Manage email marketing campaigns, including segmentation, automation, and performance tracking.
• Continuously analyze campaign performance data, website analytics, and customer behavior for optimization opportunities.
• Manage the performance marketing budget to maximize ROI and KPIs.
• Collaborate with ecommerce and creative teams to ensure consistent brand messaging and UX.

Skills

Paid media

Google Ads

Facebook Ads

Analytics

AB testing

SEO

Email marketing

Education

Bachelor's degree

Tools

Google Analytics

A/B Testing

Email platforms

Job description

About the Role

Our client is seeking a highly analytical and results-driven E-commerce Performance Marketing Manager to optimize their online sales channels in Bloemfontein. This role is critical for driving measurable growth through paid advertising, SEO, and other performance-focused digital marketing tactics. You will be responsible for developing, executing, and managing data-driven campaigns aimed at increasing customer acquisition, conversion rates, and overall revenue. The ideal candidate possesses a strong understanding of analytics, a passion for continuous optimization, and a proven ability to deliver impactful results in the e-commerce space.

Key Responsibilities

• Develop and manage paid media strategies across platforms such as Google Ads, Facebook Ads, and other relevant channels to drive qualified traffic and conversions.
• Oversee SEO initiatives, including keyword research, on-page optimization, and link-building strategies, to improve organic search rankings and visibility.
• Implement and manage email marketing campaigns, including segmentation, automation, and performance tracking to nurture leads and retain customers.
• Continuously analyze campaign performance data, website analytics, and customer behavior to identify trends, insights, and opportunities for optimization.
• Manage the performance marketing budget, ensuring efficient allocation of resources to maximize ROI and achieve key performance indicators (KPIs).
• Collaborate with the e-commerce and creative teams to ensure a consistent brand message and optimal user experience across all digital touchpoints.

Requirements

• Bachelor's degree in Marketing, Economics, Statistics, or a related quantitative field.
• Minimum of 5 years of experience in performance marketing, digital advertising, and e-commerce, with a strong focus on paid channels.
• Demonstrated expertise in Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Proficiency with web analytics tools like Google Analytics and A/B testing methodologies.
• Strong analytical skills with the ability to translate data into actionable insights and strategic recommendations.
• Experience with SEO best practices and email marketing platforms is essential.

Benefits

• Competitive annual salary with performance-based bonuses.
• Hybrid work model offering flexibility for employees in the Bloemfontein area.
• Comprehensive health insurance and retirement benefits.
• Opportunities for professional growth and advanced training in digital marketing.
• A data-centric work environment focused on innovation and measurable success.