Digital Marketing Specialist - Paid Acquisition

Placements24; Stellenbosch; Hybrid; ZAR 360,000 - 480,000; Full time

Benefits offered by this job

Competitive salary & incentives

Hybrid work arrangement

Medical & retirement benefits

Professional development opportunities

Vibrant Stellenbosch office culture

Job summary

Placements24 in Stellenbosch is seeking a Digital Marketing Specialist focused on paid acquisition for an e-commerce business. You will plan, execute, and optimize campaigns across Google Ads, Facebook/Instagram, and other channels to drive qualified traffic and conversions, with a strong emphasis on ROI and revenue growth.

The role requires proven experience in managing large-scale paid campaigns, analytical thinking, and collaboration with content and creative teams.

Qualifications

• Proven experience as a Digital Marketing Specialist with a focus on paid acquisition and SEM/PPC management.
• Demonstrable success in managing and optimizing large-scale paid advertising campaigns.
• Proficiency with Google Ads, Facebook Ads Manager, and other relevant advertising platforms.

Responsibilities

• Develop, manage, and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and other relevant channels.
• Conduct keyword research, audience segmentation, and A/B testing to improve campaign performance and efficiency.
• Monitor campaign budgets, track spending, and ensure maximum ROI from advertising investments.
• Analyze campaign data and provide regular reports on key metrics, insights, and recommendations for optimization.
• Collaborate with the content and creative teams to develop compelling ad copy, visuals, and landing pages.
• Stay current with the latest trends and best practices in paid acquisition and digital marketing.

Skills

Paid acquisition

SEM/PPC

Digital marketing

Analytics

A/B testing

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Job description

About the Role

Our client is looking for a data-driven and results-oriented Digital Marketing Specialist to focus on paid acquisition strategies for their e-commerce business in Stellenbosch. You will be responsible for planning, executing, and optimizing paid advertising campaigns across various digital channels to drive qualified traffic and conversions. This role is critical in maximizing marketing ROI and contributing directly to revenue growth. You will work closely with the broader marketing team to ensure cohesive campaign strategies and continuous performance improvement in a dynamic environment.

Key Responsibilities

• Develop, manage, and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and other relevant channels.
• Conduct keyword research, audience segmentation, and A/B testing to improve campaign performance and efficiency.
• Monitor campaign budgets, track spending, and ensure maximum ROI from advertising investments.
• Analyze campaign data and provide regular reports on key metrics, insights, and recommendations for optimization.
• Collaborate with the content and creative teams to develop compelling ad copy, visuals, and landing pages.
• Stay current with the latest trends and best practices in paid acquisition and digital marketing.

Requirements

• Proven experience as a Digital Marketing Specialist with a focus on paid acquisition and SEM/PPC management.
• Demonstrable success in managing and optimizing large-scale paid advertising campaigns.
• Proficiency with Google Ads, Facebook Ads Manager, and other relevant advertising platforms.
• Strong understanding of web analytics tools (e.g., Google Analytics) and campaign tracking methodologies.
• Excellent analytical and problem-solving skills with a strong attention to detail.
• Experience in the e-commerce sector is highly desirable.

Benefits

• Competitive annual salary and performance-based incentives.
• Hybrid work arrangement offering a blend of remote and in-office flexibility.
• Comprehensive medical and retirement benefits.
• Professional development opportunities and training programs.
• Vibrant work culture and team collaboration in Stellenbosch.