E-commerce Marketing Manager

Placements24; Randburg; Hybrid; ZAR 700,000 - 900,000; Full time

Benefits offered by this job

Hybrid work arrangement

Competitive compensation

Career development opportunities

Job summary

Placements24 is seeking an experienced E-commerce Marketing Manager to lead online marketing for our Randburg-based platform. This role drives traffic, conversions and revenue by shaping end-to-end digital strategies across SEO, SEM, email, social media and affiliate programs.

You will oversee analytics, budget management, and cross-functional collaboration, balancing strategy with hands-on execution in a hybrid work setup.

Qualifications

• Proven experience as an E-commerce Marketing Manager or similar senior digital marketing role.
• Strong expertise in SEO, SEM, email marketing, and social media advertising.
• Proficiency with web analytics tools and marketing automation platforms.
• Excellent analytical and problem-solving skills with a data-driven approach.
• Strong leadership and project management capabilities.

Responsibilities

• Develop and execute an integrated digital marketing strategy to achieve e-commerce sales targets.
• Manage and optimize paid search (SEM) and search engine optimization (SEO) initiatives.
• Oversee email marketing campaigns, including list segmentation, automation, and performance analysis.
• Develop and manage social media marketing strategies to increase brand awareness and engagement.
• Analyze marketing campaign performance, website analytics, and customer data to identify insights.
• Manage the e-commerce marketing budget effectively, ensuring ROI.

Skills

SEO

SEM

Email marketing

Social media advertising

Analytics

Leadership

Budget management

E-commerce experience

Tools

Google Analytics

Marketing automation platforms

Job description

About the Role

Our client is seeking a results-driven E-commerce Marketing Manager to lead their online marketing efforts in Randburg. This pivotal role involves developing and executing comprehensive strategies to drive traffic, conversions, and revenue for their e-commerce platform. You will be responsible for overseeing all aspects of digital marketing, including SEO, SEM, email marketing, social media, and affiliate programs. This position offers a hybrid work model, blending strategic in-office planning with the flexibility of remote execution, ensuring comprehensive oversight and engagement.

Key Responsibilities

• Develop and execute an integrated digital marketing strategy to achieve e-commerce sales targets.
• Manage and optimize paid search (SEM) and search engine optimization (SEO) initiatives.
• Oversee email marketing campaigns, including list segmentation, automation, and performance analysis.
• Develop and manage social media marketing strategies to increase brand awareness and engagement.
• Analyze marketing campaign performance, website analytics, and customer data to identify key insights and opportunities.
• Manage the e-commerce marketing budget effectively, ensuring a strong return on investment.

Requirements

• Proven experience as an E-commerce Marketing Manager or similar senior digital marketing role.
• Strong expertise in SEO, SEM, email marketing, and social media advertising.
• Proficiency with web analytics tools (e.g., Google Analytics) and marketing automation platforms.
• Excellent analytical and problem-solving skills with a data-driven approach.
• Strong leadership and project management capabilities.
• Experience in the e-commerce industry is essential.

Benefits

• Competitive salary and performance-based bonus structure.
• Hybrid work arrangement providing flexibility and work-life balance.
• Opportunities for career advancement and professional development.
• Lead and shape the digital strategy for a growing e-commerce business.
• Collaborative and innovative work environment.