E-commerce Marketing Manager

Placements24; Pietermaritzburg; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary with bonuses

Health insurance

Professional development opportunities

Collaborative team environment

Job summary

Placements24 is seeking an E-commerce Marketing Manager to drive online sales and strengthen the brand’s digital presence in Pietermaritzburg. You will craft and execute strategies across paid media, SEO/SEM, email, and social to acquire customers and boost conversions.

The role emphasizes data-driven decision making, collaboration with web teams, and optimization of the customer journey from discovery to post-purchase in a hybrid work environment.

Qualifications

• Proven experience in e-commerce marketing and driving online sales.
• Strong knowledge of SEO, SEM, content and email marketing best practices.
• Experience with Shopify/WooCommerce and analytics tools.

Responsibilities

• Develop and execute e-commerce marketing strategies to boost online sales.
• Manage paid campaigns across Google Ads, Facebook Ads, and Instagram Ads.
• Oversee social media calendars, community management, and engagement.
• Analyze traffic, sales data and campaign performance to optimize results.
• Collaborate with web development to improve user experience and conversion.
• Lead email marketing campaigns, segmentation, automation, and tracking.

Skills

E-commerce marketing

Campaign management

SEO/SEM

Social media marketing

Data-driven decisions

Education

Bachelor's degree in Marketing or Business

Tools

Shopify

WooCommerce

Google Analytics

Job description

About the Role

Our client is seeking a dynamic and results-oriented E-commerce Marketing Manager to lead their online sales and digital presence initiatives in Pietermaritzburg. This pivotal role involves developing and executing comprehensive marketing strategies to drive customer acquisition, engagement, and conversion across all digital channels. You will be responsible for managing the brand's online reputation and optimizing the customer journey from discovery to post-purchase, contributing to significant growth within a competitive market landscape. This position offers a unique opportunity to shape the future of our client's online business in a collaborative and innovative environment.

Key Responsibilities

• Develop and implement e-commerce marketing strategies to increase online sales and brand visibility.
• Manage and optimize paid advertising campaigns across platforms like Google Ads, Facebook Ads, and Instagram Ads.
• Oversee social media content calendars, community management, and engagement strategies to build brand loyalty.
• Analyze website traffic, sales data, and marketing campaign performance to identify trends and areas for improvement.
• Collaborate with the web development team to enhance user experience and conversion rates on the e-commerce platform.
• Manage email marketing campaigns, including segmentation, automation, and performance tracking.

Requirements

• Proven experience as an E-commerce Marketing Manager or similar role, with a strong portfolio of successful campaigns.
• In-depth knowledge of SEO, SEM, content marketing, social media marketing, and email marketing best practices.
• Proficiency with e-commerce platforms (e.g., Shopify, WooCommerce) and analytics tools (e.g., Google Analytics).
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Excellent communication, leadership, and project management skills.
• A degree in Marketing, Business Administration, or a related field is preferred.

Benefits

• Competitive annual salary and performance-based bonuses.
• Hybrid work model offering flexibility between office and remote work.
• Comprehensive health insurance coverage.
• Opportunities for professional development and attending industry conferences.
• A supportive and dynamic work environment with a focus on team collaboration.