E-Commerce Performance Marketing Specialist | Roi-Driven Growth

Placements24; Polokwane; Hybrid; ZAR 420,000 - 560,000; Full time

Benefits offered by this job

Hybrid work model

Bonuses based on performance

Health benefits and wellness program

Professional development & certs

Dynamic, results-oriented environment

Job summary

Placements24 is seeking a data-driven E-commerce Performance Marketing Specialist to join their client in Polokwane. This hybrid role blends office presence with remote flexibility as you plan, execute, and optimize paid campaigns across Google Ads, Meta, and other channels to drive traffic, conversions, and revenue.

You will analyze metrics, run A/B tests, collaborate with content and design teams, manage budgets, and report insights to inform strategy.

Qualifications

• Proven experience in performance marketing for e-commerce.
• Strong analytical skills with the ability to translate data into action.
• Experience with paid search and paid social platforms (Google Ads, Meta).

Responsibilities

• Plan, execute, and manage paid advertising campaigns across Google Ads, Meta Ads, Instagram Ads, and other channels.
• Monitor campaign performance daily and optimize for CPA, ROAS, CTR, and conversions.
• Conduct keyword research, audience segmentation, and A/B testing for creatives and landing pages.
• Collaborate with content and design teams to develop compelling ad copy and visuals.
• Manage budgets and allocate spend to maximize performance.
• Provide regular campaigns performance reports and strategic recommendations.

Skills

Data-driven

Performance marketing

Analytical skills

Paid advertising

Education

Bachelor's degree in Marketing/Business/Statistics

Tools

Google Analytics

A/B testing tools

Job description

E-commerce Performance Marketing Specialist

Our client is seeking a data-driven and analytical E-commerce Performance Marketing Specialist to join their team in Polokwane . This hybrid role combines office presence with remote flexibility. You will be responsible for developing, executing, and optimizing paid marketing campaigns across various digital channels to drive qualified traffic, conversions, and revenue for their e-commerce business. This is a critical role focused on maximizing marketing spend efficiency and achieving ambitious growth targets.

About the Role

Our client is seeking a data-driven and analytical E-commerce Performance Marketing Specialist to join their team in Polokwane . This hybrid role combines office presence with remote flexibility. You will be responsible for developing, executing, and optimizing paid marketing campaigns across various digital channels to drive qualified traffic, conversions, and revenue for their e-commerce business. This is a critical role focused on maximizing marketing spend efficiency and achieving ambitious growth targets.

Key Responsibilities

• Plan, execute, and manage paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and other relevant channels.
• Monitor campaign performance daily, analyzing key metrics (e.g., CPA, ROAS, CTR, conversion rate) and implementing optimizations to improve results.
• Conduct keyword research, audience segmentation, and A/B testing for ad creatives and landing pages.
• Collaborate with the content and design teams to develop compelling ad copy and visuals.
• Manage budgets effectively, ensuring optimal allocation across channels to achieve performance goals.
• Provide regular reports on campaign performance, insights, and recommendations for strategic adjustments.

Requirements

• Proven experience as a Performance Marketing Specialist , Paid Search Specialist, or similar role in an e-commerce environment.
• Strong understanding of major paid advertising platforms (Google Ads, Meta Ads) and their respective best practices.
• Proficiency in using analytics tools like Google Analytics to track and interpret campaign data.
• Experience with A/B testing and conversion rate optimization (CRO) techniques.
• Excellent analytical skills and the ability to translate data into actionable insights.
• Bachelor's degree in Marketing, Business, Statistics, or a related field.

Benefits

• Competitive annual salary with performance-based bonuses.
• Hybrid work model offering flexibility.
• Comprehensive health and wellness benefits.
• Opportunities for professional development and certifications in digital marketing.
• Dynamic and results-oriented work environment in Polokwane .

E-commerce Specialist - Performance Marketing

Our client is seeking a data-driven E-commerce Specialist focused on Performance Marketing to join their team in Polokwane . This role is essential for driving measurable results through paid acquisition channels, optimizing campaigns to achieve target KPIs such as ROAS, CPA, and customer lifetime value. You will be responsible for the planning, execution, and analysis of paid search, paid social, and display advertising campaigns