E-commerce Performance Analyst

Placements24; Pretoria; Remote; ZAR 480,000 - 720,000; Full time

Benefits offered by this job

Remote work flexibility

Career growth opportunities

Cutting-edge analytics tools

Job summary

Placements24, a forward-thinking online retailer, seeks an E-commerce Performance Analyst to interpret large datasets, build dashboards, and drive optimization for conversion and revenue. Remote-first with occasional travel to Centurion, Gauteng, you’ll deliver actionable insights across marketing, product, and IT teams.

You’ll leverage SQL, Python, and visualization tools to translate complex data into clear recommendations, shaping strategies that improve AOV, LTV, and churn metrics while

Qualifications

• Degree in a quantitative field (Statistics/Math/Economics/CS/Marketing Analytics).
• 3+ years in data analysis, preferably in e-commerce or digital marketing.
• Proficiency with web analytics tools (GA/Adobe).
• Strong data manipulation using SQL, Python or R; experience with A/B testing.

Responsibilities

• Collect, analyze, and interpret large datasets on traffic, behavior, sales, and marketing impact.
• Create and maintain dashboards/reports tracking KPIs for e-commerce and marketing.
• Identify trends and anomalies to inform business decisions and optimizations.
• Conduct A/B testing to optimize elements, flows, and conversion funnels.
• Analyze customer journeys, segmentation, and loyalty metrics for personalized marketing.
• Collaborate with marketing, product and IT to implement data-driven recommendations.
• Provide regular performance updates to senior management and stakeholders.
• Monitor industry benchmarks and competitors for competitive advantage.
• Develop predictive models for sales, traffic, and behavior where appropriate.
• Ensure data accuracy and integrity across reporting processes.

Skills

Data analysis

Statistical reasoning

Problem solving

Communication

Business acumen

Education

Bachelor's degree in Statistics/Mathematics/Economics/CS/Marketing Analytics

Tools

SQL

Python

Excel

Tableau/Power BI

Google/Adobe Analytics

Job description

About the Role

Our client, a leading online retailer, is seeking a highly analytical and data-driven E-commerce Performance Analyst to join their progressive team. This role, based remotely but requiring occasional travel to Centurion, Gauteng , will focus on dissecting website performance, understanding customer behavior, and identifying key opportunities for growth and optimization within the e-commerce platform. The ideal candidate will possess a strong aptitude for data analysis, proficiency in various analytical tools, and a keen understanding of e-commerce metrics and drivers of success. You will play a critical role in informing strategic decisions by providing actionable insights derived from complex datasets, directly impacting conversion rates, customer lifetime value, and overall revenue. This is an excellent opportunity for a motivated individual to contribute to a dynamic online business and hone their analytical skills in a supportive, remote-friendly environment.

Key Responsibilities

• Collect, analyze, and interpret large datasets related to website traffic, user behavior, sales performance, and marketing campaign effectiveness.
• Develop and maintain dashboards and reports to track key performance indicators (KPIs) for the e-commerce platform and marketing initiatives.
• Identify trends, patterns, and anomalies in data to uncover insights that can drive business decisions and strategic improvements.
• Conduct A/B testing and other experimentation to optimize website elements, user flows, and conversion funnels.
• Analyze customer journeys, segmentation, and loyalty metrics to identify opportunities for personalized marketing and improved customer experience.
• Collaborate with marketing, product, and IT teams to implement data-driven recommendations and measure their impact.
• Provide regular performance updates and insights to senior management and relevant stakeholders.
• Monitor industry benchmarks and competitor performance to identify areas for competitive advantage.
• Develop predictive models for sales, traffic, and customer behavior where appropriate.
• Ensure data accuracy and integrity across all reporting and analytical processes.

Requirements

• Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, Marketing Analytics, or a related quantitative field.
• Minimum of 3 years of experience in data analysis, preferably within an e-commerce or digital marketing context.
• Proficiency in web analytics tools such as Google Analytics, Adobe Analytics, or similar.
• Strong skills in data manipulation and analysis using tools like SQL, Excel, Python, or R.
• Experience with A/B testing platforms and methodologies.
• Excellent understanding of e-commerce metrics (conversion rates, AOV, LTV, churn) and digital marketing channels.
• Ability to translate complex data into clear, concise, and actionable insights.
• Strong problem-solving skills and attention to detail.
• Effective communication and presentation skills, with the ability to convey findings to both technical and non-technical audiences.
• Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.

Benefits

Our client offers a competitive salary, remote work flexibility, opportunities for professional growth, and access to cutting-edge analytical tools. You will be part of a supportive and collaborative team, with the chance to make a tangible impact on the company's success. Occasional travel to Centurion, Gauteng will be required for team meetings and strategic planning. This role provides a challenging and rewarding career path for passionate data professionals within the thriving e-commerce sector.