E-commerce Paid Search Specialist

Placements24; Soweto; Hybrid; ZAR 1,000,000 - 1,500,000; Full time

Job summary

Placements24 is seeking an E-commerce Paid Search Specialist to own and optimize paid search campaigns across Google Ads and Bing Ads for a growing online store. You will conduct keyword research, set up campaigns, manage bids, write ads, and analyze performance to maximize ROAS, while collaborating with a fully remote marketing team.

The ideal candidate has 3+ years of ecommerce PPC experience, strong analytical and communication skills, and a data-driven mindset.

Qualifications

• 3+ years of experience managing paid search campaigns for e-commerce.
• Proven track record of driving online sales and positive ROAS.
• Expert proficiency in Google Ads and Bing Ads.
• Strong keyword research and bidding strategy knowledge.
• Experience with Google Analytics to track performance.
• Excellent written and verbal communication; able to work remotely.

Responsibilities

• Develop and implement paid search strategies across Google Ads, Bing Ads, and other platforms to drive e-commerce sales.
• Conduct in-depth keyword research, competitor analysis, and audience targeting to identify opportunities.
• Create compelling ad copy and landing page recommendations to improve CTR and conversions.
• Manage daily bid management, budget allocation, and campaign optimization for ROAS.
• Monitor campaign performance daily, analyze data, and generate regular reports with insights.
• Implement and manage retargeting and remarketing campaigns.
• Stay up-to-date with paid search trends and best practices.
• Collaborate with the marketing team to align paid search with promotions.
• Test various ad formats, targeting options, and bidding strategies.
• Identify and troubleshoot issues impacting performance.

Skills

Analytical skills

Quantitative analysis

Communication skills

Independent work

Education

Bachelor's degree in Marketing, Business, Economics, or related field

Tools

Google Ads

Bing Ads

Google Analytics

Job description

About the Role

Our client is looking for a results-oriented E-commerce Paid Search Specialist to join their fully remote team. This role is central to developing, implementing, and managing highly effective paid search campaigns that drive qualified traffic and maximize return on ad spend (ROAS) for our client's e-commerce platform. You will be responsible for all aspects of paid search, from keyword research and campaign setup to bid management, ad copywriting, and performance analysis across platforms like Google Ads and Bing Ads. As a fully remote position, you will collaborate with a distributed team, leveraging your expertise to achieve ambitious growth targets. The ideal candidate possesses a deep understanding of PPC strategies within the e-commerce context, strong analytical skills, and a passion for continuous optimization. We are seeking a data-driven individual who can translate campaign performance into actionable insights and drive incremental revenue for our client's online business. This is an excellent opportunity to take ownership of significant paid search initiatives and contribute directly to the success of a thriving e-commerce company.

Key Responsibilities

• Develop and execute paid search strategies across Google Ads, Bing Ads, and other relevant platforms to drive e-commerce sales.
• Conduct in-depth keyword research, competitor analysis, and audience targeting to identify new campaign opportunities.
• Create compelling ad copy and landing page recommendations to improve click-through rates (CTR) and conversion rates.
• Manage daily bid management, budget allocation, and campaign optimization to ensure maximum ROAS.
• Monitor campaign performance daily, analyze data, and generate regular reports with insights and recommendations for improvement.
• Implement and manage retargeting and remarketing campaigns to re-engage past visitors.
• Stay up-to-date with the latest paid search trends, platform updates, and industry best practices.
• Collaborate with the broader marketing team to ensure alignment of paid search efforts with overall marketing objectives and promotions.
• Manage and test various ad formats, targeting options, and bidding strategies.
• Identify and troubleshoot any issues impacting campaign performance.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related field.
• 3+ years of experience managing paid search campaigns, specifically for e-commerce businesses.
• Proven track record of success in driving online sales and achieving positive ROAS through paid search.
• Expert proficiency in Google Ads and Bing Ads.
• Strong understanding of keyword research, bidding strategies, and ad copywriting best practices.
• Experience with website analytics tools (e.g., Google Analytics) to track campaign performance.
• Excellent analytical, problem-solving, and quantitative skills.
• Strong written and verbal communication skills.
• Ability to work independently and manage multiple campaigns effectively in a remote environment.
• Familiarity with other digital marketing channels is a plus.

Benefits

• This fully remote position offers a competitive salary and the opportunity to lead paid search efforts for a growing e-commerce business.
• Enjoy the flexibility and work-life balance of a remote role, supported by a collaborative and innovative team culture.
• Our client provides opportunities for continuous learning and professional development, allowing you to stay at the forefront of paid search marketing.
• Contribute directly to driving sales and revenue growth for our client.