E-commerce Marketing Specialist

Placements24; Sandton; Hybrid; ZAR 480,000 - 640,000; Full time

Benefits offered by this job

Hybrid work arrangement

Career development opportunities

Competitive salary

Job summary

Placements24 in Sandton, Gauteng, ZA, is seeking an E-commerce Marketing Specialist to drive online sales and strengthen brand presence. You will plan and execute data-driven digital marketing across SEO, PPC, email campaigns, social ads, and affiliate initiatives.

The role requires a 3+ year track record in e-commerce marketing, solid analytics, and proficiency with Google Analytics and marketing automation tools. Hybrid work options are available in a fast-paced environment.

Qualifications

• Bachelor's degree or equivalent in marketing, business, or digital media.
• Minimum of 3 years in e-commerce or digital marketing roles.
• Proven experience managing and optimizing online advertising campaigns (PPC, social ads).
• Strong understanding of SEO principles and best practices.
• Proficiency with web analytics tools (e.g., GA) and marketing automation platforms.
• Excellent analytical and problem-solving skills; strong communication.

Responsibilities

• Develop and implement data-driven digital marketing strategies to drive e-commerce sales and customer acquisition.
• Manage and optimize paid advertising campaigns (Google Ads, social ads) to maximize ROI and achieve KPIs.
• Execute SEO strategies to improve organic search rankings and site visibility.
• Plan and manage email marketing campaigns, including list segmentation and content creation.
• Collaborate with content team to create engaging marketing collateral and site copy.
• Analyze campaign performance using analytics tools and provide reports with insights.
• Monitor industry trends, competitors, and emerging digital marketing technologies.
• Manage affiliate marketing programs and partnerships.
• Work with e-commerce platform team to ensure seamless integration of marketing efforts.

Skills

PPC

SEO

Email marketing

Analytics

Marketing automation

Communication skills

Teamwork

Data-driven

Education

Bachelor's degree in Marketing/Business/Digital Media or related field

Tools

Google Ads

Facebook Ads

Google Analytics

Marketing automation platforms

Job description

About the Role

Our client, a dynamic and expanding online retailer, is seeking an innovative E-commerce Marketing Specialist to join their team in Sandton, Gauteng, ZA. This role is pivotal in driving online sales and enhancing brand presence through strategic digital marketing initiatives. You will be responsible for executing and optimizing various online marketing campaigns, including SEO, SEM, email marketing, social media advertising, and affiliate marketing. The ideal candidate will possess a strong understanding of the e-commerce landscape, a data-driven approach to marketing, and a proven ability to generate leads and conversions. You should be proficient in using various digital marketing tools and analytics platforms to measure campaign effectiveness and identify growth opportunities. This is an exciting opportunity to make a significant impact on our client's online growth and be part of a fast-paced, results-oriented team. We are looking for a creative and analytical individual eager to contribute to the success of an e-commerce business in a vibrant market.

Key Responsibilities

• Develop and implement data-driven digital marketing strategies to drive e-commerce sales and customer acquisition.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve target KPIs.
• Execute SEO strategies to improve organic search rankings and website visibility.
• Plan and manage email marketing campaigns, including list segmentation, content creation, and performance tracking.
• Collaborate with the content team to create engaging marketing collateral and website copy.
• Analyze campaign performance using analytics tools (e.g., Google Analytics), providing regular reports with insights and recommendations.
• Monitor industry trends, competitor activities, and emerging digital marketing technologies.
• Manage affiliate marketing programs and partnerships.
• Work closely with the e-commerce platform team to ensure seamless integration of marketing efforts.

Requirements

• Bachelor's degree in Marketing, Business, Digital Media, or a related field.
• Minimum of 3 years of experience in e-commerce marketing or digital marketing roles.
• Proven experience in managing and optimizing online advertising campaigns (PPC, social media ads).
• Strong understanding of SEO principles and best practices.
• Proficiency in using web analytics tools (e.g., Google Analytics) and marketing automation platforms.
• Excellent analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
• Strong written and verbal communication skills.
• Ability to work collaboratively in a team environment and manage multiple projects effectively.
• Experience with e-commerce platforms is a plus.

Benefits

Our client offers a competitive salary and benefits package commensurate with experience. This hybrid role allows for a flexible work arrangement, combining office-based collaboration with remote work days, promoting a healthy work-life balance. You will have the opportunity to work with cutting-edge digital marketing tools and strategies. Be part of a dynamic and innovative team environment in Sandton, Gauteng, ZA. Opportunities for professional development and career advancement are available. Contribute to the growth and success of a reputable online brand and gain valuable experience in the rapidly evolving e-commerce sector.