Remote E-commerce Marketing Lead

Placements24; Mossel Bay; Hybrid; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Remote work flexibility

Health, dental & vision insurance

Generous vacation & learning budget

Job summary

Placements24 is seeking an experienced Remote E-commerce Marketing Lead to shape and execute our online marketing strategy from Mossel Bay. You will drive acquisition, revenue, and brand visibility through integrated SEO, SEM, content, social media, and email campaigns.

The role requires strong leadership, a data-driven mindset, and the ability to work autonomously within a distributed team to continuously optimize performance across channels.

Qualifications

• Minimum 5 years in e-commerce marketing with leadership/strategy experience.
• Proven ability to develop and execute integrated digital marketing strategies that drive online sales.
• Strong analytical skills and proficiency with marketing analytics tools.

Responsibilities

• Develop and execute a comprehensive e-commerce marketing strategy across SEO, SEM, content, social media, and email campaigns.
• Lead paid advertising campaigns (Google Ads, social ads) to hit acquisition and revenue targets.
• Analyze market trends and behavior to identify growth opportunities and optimize marketing spend.
• Oversee creation of compelling marketing content ensuring brand consistency and alignment with campaign goals.
• Manage the e-commerce website's presence, focusing on UX, CRO, and traffic growth.
• Track, measure, and report on campaign performance, delivering insights for continuous improvement.

Skills

E-commerce marketing leadership

Digital analytics

SEO/SEM/PPC

Social media marketing

Email marketing automation

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business

Master's degree (plus)

Tools

Google Analytics

Adobe Analytics

Job description

About the Role

Our client is seeking an experienced and strategic Remote E-commerce Marketing Lead to spearhead their online marketing efforts. This fully remote position, based out of Mossel Bay, offers the opportunity to shape and drive the e-commerce marketing strategy from the ground up. You will be responsible for developing and executing innovative campaigns across multiple digital channels to increase brand visibility, drive customer acquisition, and maximize online sales. The ideal candidate is a self-starter with a proven ability to lead marketing initiatives, analyze performance data, and adapt strategies in the rapidly evolving digital landscape, working autonomously and collaboratively with a distributed team.

Key Responsibilities

• Develop and execute a comprehensive e-commerce marketing strategy encompassing SEO, SEM, content marketing, social media, and email campaigns.
• Lead the planning and execution of paid advertising campaigns (e.g., Google Ads, social media ads) to achieve customer acquisition and revenue targets.
• Analyze market trends, customer behavior, and competitor activities to identify new growth opportunities and optimize marketing spend.
• Oversee the creation of compelling marketing content, ensuring brand consistency and alignment with campaign objectives.
• Manage the e-commerce website's online presence, focusing on user experience, conversion rate optimization (CRO), and driving traffic.
• Track, measure, and report on the performance of all marketing campaigns, providing actionable insights and recommendations for continuous improvement.

Requirements

• Minimum of 5 years of experience in e-commerce marketing, with a significant portion in a leadership or strategic role.
• Demonstrated success in developing and implementing integrated digital marketing strategies that drive online sales growth.
• Strong analytical skills and proficiency with marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
• Expertise in SEO, SEM, PPC, social media marketing, and email marketing automation.
• Excellent communication, project management, and cross-functional collaboration skills.
• Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.

Benefits

• Highly competitive annual salary with performance-based incentives.
• Fully remote work arrangement offering exceptional flexibility and work-life balance.
• Comprehensive health, dental, and vision insurance coverage.
• Generous vacation policy and paid time off.
• Budget for professional development and continuous learning opportunities.