Senior E-commerce Marketing Specialist

Placements24; Richards Bay; Hybride; ZAR 600 000 - 900 000; Plein temps

Avantages offerts par ce poste

Health benefits

Professional development

Performance bonuses

Hybrid work model

Résumé du poste

Placements24 is seeking a Senior E‑commerce Marketing Specialist to drive online sales and brand visibility from Richards Bay, KwaZulu‑Natal. You will lead campaigns across SEO/SEM, social, email, and display, while optimizing content, product listings, and promotions to boost conversions.

The role requires at least five years in e‑commerce marketing, strong analytics skills, and experience with Shopify/Magento/WooCommerce. A hybrid work setup combines in‑office collaboration with remote work.

Qualifications

• 5+ years of e-commerce marketing experience.
• Strong knowledge of SEO/SEM and content marketing.
• Proficient with analytics tools (GA, Adobe).
• Experience with Shopify/Magento/WooCommerce.
• Familiar with CRO and CRO testing.
• Excellent communication and presentation skills.

Responsabilités

• Develop and execute digital marketing campaigns across social, search, email, and display.
• Manage and optimize social media presence and content for engagement.
• Analyze campaign performance, identify trends, and drive ROI.
• Conduct market and competitor research to identify opportunities.
• Collaborate with content creators, designers, and sales for alignment.
• Manage e‑commerce site content, product listings, and promotions.
• Oversee paid advertising budgets for efficiency and impact.
• Utilize A/B testing to refine messaging and landing pages.

Connaissances

E-commerce marketing

SEO/SEM

Social media marketing

Content marketing

Email marketing

Analytics

Campaign management

CRM systems

A/B testing

Data-driven decisions

Communication skills

Strategic thinking

Formation

Bachelor's degree in Marketing or Business Administration

Outils

Google Analytics

Adobe Analytics

Shopify

Magento

WooCommerce

CRM systems

Description du poste

About the Role

Our client, a dynamic and rapidly expanding e-commerce entity, is seeking a highly skilled and results-oriented Senior E-commerce Marketing Specialist to join their innovative team in Richards Bay, KwaZulu-Natal . This pivotal role will be instrumental in driving online sales, enhancing brand visibility across digital channels, and optimizing customer acquisition strategies. The successful candidate will leverage cutting-edge marketing techniques and data-driven insights to achieve ambitious growth targets. This is an exciting opportunity to make a significant impact within a forward-thinking organization that values creativity and strategic execution. We are looking for an individual who is passionate about the evolving landscape of digital marketing and social media engagement.

Key Responsibilities

• Develop and execute comprehensive digital marketing campaigns across various platforms including social media, search engines (SEO/SEM), email marketing, and display advertising.
• Manage and optimize social media presence, creating engaging content that resonates with target audiences and fosters community growth.
• Analyze campaign performance metrics, identify trends, and provide actionable insights to improve ROI and achieve KPIs.
• Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
• Collaborate with cross-functional teams, including content creators, designers, and sales, to ensure brand consistency and campaign alignment.
• Manage e-commerce website content, product listings, and promotional activities to maximize conversion rates.
• Oversee paid advertising budgets and ensure efficient allocation of resources for maximum impact.
• Utilize A/B testing methodologies to continuously refine marketing messages and landing pages.

Requirements

• Proven track record of success in e-commerce marketing, with at least 5 years of experience.
• In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing principles.
• Proficiency in using analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
• Experience with e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and CRM systems.
• Strong analytical and problem-solving skills, with the ability to translate data into strategic actions.
• Excellent communication, presentation, and interpersonal skills.
• Bachelor's degree in Marketing, Business Administration, or a related field.
• Experience managing paid social media campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads).
• Familiarity with conversion rate optimization (CRO) techniques.
• A creative mindset with a keen eye for detail and a passion for digital innovation.

Benefits

• Our client offers a competitive salary package, comprehensive health benefits, opportunities for professional development and training, and a collaborative work environment.
• Employees also benefit from potential performance-based bonuses and access to the latest marketing technologies and tools.
• The hybrid work model allows for a flexible balance between in-office collaboration and remote work.
• This role offers a significant opportunity for career advancement within a growing company.