E-commerce Marketing Manager - Performance & Analytics

Placements24; Gqeberha; Hybrid; ZAR 600,000 - 1,100,000; Full time

Benefits offered by this job

Hybrid work arrangement

Competitive salary

Medical aid and retirement fund

Professional development and training

Employee discounts on company products

Collaborative team environment

Job summary

Placements24 is hiring an E-commerce Marketing Manager in Port Elizabeth (hybrid). You will lead performance marketing, optimize SEM/SEO, and drive online sales through data-driven decisions.

Focus on analytics, reporting, and cross-channel coordination across email, affiliate marketing, and paid search. The ideal candidate has 5+ years in e-commerce marketing with a strong analytics background and proficiency in analytics tools and marketing automation.

Qualifications

• Bachelor's degree in Marketing or related field.
• Minimum 5 years in e-commerce marketing with performance analytics.
• Proven SEM, SEO, email and affiliate campaign management.
• Proficiency with Google Analytics and marketing automation.

Responsibilities

• Develop and execute performance marketing strategies to drive e-commerce sales.
• Manage paid search campaigns across Google Ads and Bing Ads.
• Oversee SEO efforts to improve organic traffic and rankings.
• Develop and manage email campaigns with segmentation and A/B testing.
• Implement and manage affiliate programs to expand reach.
• Track and report KPIs: CPA, ROAS, LTV, conversions.
• Use web analytics tools to gain insights and optimize campaigns.
• Collaborate with creative/content teams on assets.
• Conduct A/B tests on landing pages and emails to maximise results.
• Stay updated on trends in digital performance marketing.

Skills

SEM

SEO

Email marketing

Affiliate marketing

Analytics

Marketing automation

Campaign optimization

Web analytics

CRM platforms

Education

Bachelor's degree in Marketing, Business, Statistics, or related quantitative field

Tools

Google Analytics

Marketing automation platforms

CRM systems

Job description

Our client is seeking a data-driven and analytical E-commerce Marketing Manager to lead their performance marketing efforts. This hybrid role, based in Port Elizabeth, Eastern Cape , requires an expert who can leverage data to optimize online sales, drive customer acquisition, and enhance campaign ROI. You will be responsible for developing and executing strategies across various digital channels, including SEO, SEM, email marketing, and affiliate marketing, with a strong emphasis on analytics and reporting. The ideal candidate will have a proven track record in driving measurable results in e-commerce and possess a deep understanding of performance metrics and analytics tools. This is an exciting opportunity to shape the digital marketing strategy for a growing brand in Port Elizabeth and make a significant impact on business growth.

Key Responsibilities

• Develop and execute comprehensive performance marketing strategies to drive e-commerce sales and customer acquisition.
• Manage and optimize paid search (SEM) campaigns across platforms like Google Ads and Bing Ads.
• Oversee Search Engine Optimization (SEO) efforts to improve organic search rankings and traffic.
• Develop and manage email marketing campaigns, including segmentation, automation, and A/B testing.
• Implement and manage affiliate marketing programs to expand reach and drive sales.
• Track, analyze, and report on key e-commerce marketing KPIs, including conversion rates, CPA, ROAS, and LTV.
• Utilize web analytics tools (e.g., Google Analytics, Adobe Analytics) to gain insights and identify optimization opportunities.
• Collaborate with creative and content teams to develop high-performing marketing assets.
• Conduct A/B testing on landing pages, ad creatives, and email campaigns to maximize effectiveness.
• Stay informed about the latest trends and best practices in digital performance marketing and e-commerce.

Requirements

• Bachelor's degree in Marketing, Business, Statistics, or a related quantitative field.
• Minimum of 5 years of experience in e-commerce marketing, with a strong focus on performance marketing and analytics.
• Proven expertise in managing SEM, SEO, email marketing, and affiliate marketing campaigns.
• Proficiency in web analytics platforms such as Google Analytics is essential.
• Experience with marketing automation platforms and CRM systems.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
• Excellent understanding of A/B testing methodologies and tools.
• Strong project management and organizational skills.
• Effective communication and interpersonal skills.
• Ability to thrive in a hybrid work environment.

Benefits

• Competitive salary and performance-based incentives.
• Hybrid work arrangement providing a balance between office and remote work.
• Comprehensive medical aid and retirement fund contributions.
• Opportunities for professional development and training.
• Significant influence on the company's digital marketing success.
• Employee discounts on company products.
• Collaborative and results-oriented work environment in Port Elizabeth .