E-Commerce Marketing Manager

Communicate Finance; Wes-Kaap; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Communicate Finance is seeking an E-commerce Marketing Manager to drive online revenue, customer acquisition, retention, and digital sales performance. You will collaborate with Brand teams and technology partners to optimise the customer journey, launch campaigns, and leverage AI tools to stay ahead of e-commerce trends.

The role requires 5+ years in e-commerce or digital marketing, and experience with Shopify, Magento, or WooCommerce.

Qualifications

• Bachelor's Degree or Diploma in Marketing, Business, Commerce, Digital Marketing, or related field
• Minimum 5+ years' experience in E-commerce Marketing, Digital Marketing, or Online Retail
• Experience working with Shopify, Magento, WooCommerce, or similar platforms advantageous
• Strong understanding of online consumer behaviour and digital growth strategies
• Proven track record of driving online sales growth

Responsibilities

• Develop and execute e-commerce marketing strategies to drive online revenue growth
• Manage customer acquisition campaigns across Paid Media, SEO, Email Marketing, and Affiliate Marketing
• Monitor and optimise website performance, conversion rates, and customer journeys
• Analyse online sales performance and customer behaviour data
• Collaborate with Product, CRM, Content, and Technology teams
• Manage promotional calendars, product launches, and seasonal campaigns
• Implement CRO initiatives to increase transactions and revenue
• Utilise analytics tools to identify growth opportunities
• Manage digital marketing budgets and performance reporting
• Stay informed of e-commerce trends, AI tools, and emerging technologies

Skills

E-commerce Marketing

Paid Media

SEO

Email Marketing

Data Analytics

Education

Bachelor’s Degree/Diploma in Marketing

Digital Marketing

Tools

Shopify

Magento

WooCommerce

Job description

Your Opportunity:

• As an E-commerce Marketing Manager, you'll play a strategic role in driving online revenue, customer acquisition, retention, and digital sales performance
• Work with innovative brands and retailers committed to delivering exceptional online shopping experiences

Skills & Experience:

• Develop and execute e-commerce marketing strategies to drive online revenue growth
• Manage customer acquisition campaigns across Paid Media, SEO, Email Marketing, and Affiliate Marketing
• Monitor and optimise website performance, conversion rates, and customer journeys
• Analyse online sales performance and customer behaviour data
• Collaborate with Product, CRM, Content, and Technology teams
• Manage promotional calendars, product launches, and seasonal campaigns
• Implement CRO initiatives to increase transactions and revenue
• Utilise analytics tools to identify growth opportunities
• Manage digital marketing budgets and performance reporting
• Stay informed of e-commerce trends, AI tools, and emerging technologies

Qualification:

• Bachelor's Degree or Diploma in Marketing, Business, Commerce, Digital Marketing, or related field
• Minimum 5+ years' experience in E-commerce Marketing, Digital Marketing, or Online Retail
• Experience working with Shopify, Magento, WooCommerce, or similar platforms advantageous
• Strong understanding of online consumer behaviour and digital growth strategies
• Proven track record of driving online sales growth