Digital Marketing Manager - E-commerce

Placements24; South Africa; Hybrid; ZAR 480,000 - 720,000; Full time

Benefits offered by this job

Health insurance

Hybrid work model

Professional development

Employee discounts

Job summary

Placements24 partners with a client to hire an experienced Digital Marketing Manager for a hybrid role that blends remote flexibility with in-office collaboration. You will drive online sales growth, optimize product listings and campaigns, oversee social channels with content calendars, and analyze performance to inform strategic decisions.

A strong background in e-commerce is required. Collaborate with sales, product and creative teams to deliver impactful campaigns and stay ahead of digital

Qualifications

• Bachelor's degree in Marketing, Business, or related field required.
• 5+ years of digital marketing experience with a focus on e-commerce.
• Proven success in managing paid media campaigns (Google Ads, Social Ads) and SEO.

Responsibilities

• Develop and execute a holistic digital marketing strategy covering SEO, SEM, social media, email marketing, and content marketing.
• Manage and grow e-commerce sales channels, optimizing listings, promotions, and UX.
• Oversee social media platforms with content calendars and community engagement.
• Plan and manage paid advertising campaigns across search and social, focusing on CAC and LTV.
• Analyze traffic, sales data, and campaign performance to generate actionable insights.

Skills

Digital marketing

SEO

Google Ads

Content creation

Community management

Paid media

Analytics

Project management

Education

Bachelor's degree in Marketing, Business or related field

Tools

Google Analytics

CRM platforms

Job description

About the Role

Our client is seeking an experienced Digital Marketing Manager to spearhead our e-commerce and social media initiatives. This hybrid role offers a blend of remote flexibility and in-office collaboration, providing the best of both worlds. You will be responsible for driving online sales growth, enhancing our brand's digital presence, and building a strong community around our products. This position requires a strategic thinker with a hands-on approach to campaign execution and a deep understanding of the digital marketing ecosystem. You will work closely with sales, product, and creative teams to deliver impactful marketing campaigns that resonate with our target audience.

Key Responsibilities

• Develop and execute a holistic digital marketing strategy encompassing SEO, SEM, social media, email marketing, and content marketing.


• Manage and grow our e-commerce sales channels, optimizing product listings, promotions, and user experience.


• Oversee all social media platforms, creating engaging content calendars and fostering community interaction.


• Plan and manage paid advertising campaigns across search engines and social media, focusing on customer acquisition and lifetime value.


• Analyze website traffic, sales data, and campaign performance, generating actionable insights and reports for stakeholders.


• Stay abreast of industry trends and emerging technologies to identify new growth opportunities.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.


• 5+ years of experience in digital marketing, with a significant focus on e-commerce.


• Demonstrated success in managing paid media campaigns (Google Ads, Social Ads) and SEO strategies.


• Proficiency with analytics tools like Google Analytics and CRM platforms.


• Strong understanding of social media marketing, content creation, and community management.


• Excellent analytical, communication, and project management skills.

Benefits

• Competitive salary package with performance-based incentives.


• Hybrid work model offering flexibility between remote and office-based work.


• Comprehensive health, dental, and vision insurance.


• Opportunities for professional development and attending industry conferences.


• Employee discounts on company products.