E-commerce Marketing Manager

Placements24; Rustenburg; Hybrid; ZAR 600,000 - 1,000,000; Full time

Benefits offered by this job

Competitive salary

Performance incentives

Fully remote

Work-life balance

Lead digital strategy

Health insurance

Dental insurance

Vision insurance

Professional development budget

Job summary

Placements24 is seeking an experienced E-commerce Marketing Manager to drive online revenue and customer acquisition across digital channels. This fully remote role offers the freedom to work from anywhere while shaping the company's e-commerce strategy and growth trajectory.

You will own end-to-end marketing campaigns, optimize paid and organic channels, analyze performance, and collaborate with web teams to deliver a seamless shopping experience.

Qualifications

• Experience in e-commerce marketing and online sales management.
• Strong knowledge of SEO, SEM, social media marketing, email marketing, and affiliate marketing.
• Proficiency with e-commerce platforms and analytics tools (e.g., GA, Shopify, Magento).
• Demonstrated ability to manage budgets, analyze campaign performance, and achieve ROI targets.

Responsibilities

• Develop and execute comprehensive digital marketing strategies to drive traffic, conversions, and revenue for e-commerce platforms.
• Manage and optimize paid advertising campaigns across search engines (SEM) and social media platforms.
• Oversee SEO efforts to improve organic search rankings and visibility.
• Implement and manage email marketing campaigns, including segmentation, automation, and performance analysis.
• Analyze e-commerce data, website traffic, and conversion rates to identify trends and opportunities for improvement.
• Collaborate with web development and design teams to ensure a seamless user experience on the e-commerce site.

Skills

E-commerce marketing

Online sales management

Digital marketing channels

Budget management

Data-driven decision making

Strategic thinking

Project management

Team collaboration

Education

Bachelor's degree in Marketing/Business Administration or related field

Tools

Google Analytics

Shopify

Magento

Adobe Analytics

Job description

About the Role

Our client is looking for an experienced and visionary E-commerce Marketing Manager to lead their online sales and digital strategy. This is a fully remote position, offering the flexibility to work from anywhere while driving significant growth for our e-commerce operations. You will be responsible for developing and executing end-to-end digital marketing strategies that enhance customer acquisition, retention, and overall online revenue. This role demands a strategic thinker with a proven track record in online sales optimization, campaign management, and data-driven decision-making, playing a key part in shaping the company's digital future, irrespective of physical location.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies to drive traffic, conversions, and revenue for e-commerce platforms.
• Manage and optimize paid advertising campaigns across search engines (SEM) and social media platforms.
• Oversee Search Engine Optimization (SEO) efforts to improve organic search rankings and visibility.
• Implement and manage email marketing campaigns, including segmentation, automation, and performance analysis.
• Analyze e-commerce data, website traffic, and conversion rates to identify trends, insights, and opportunities for improvement.
• Collaborate with web development and design teams to ensure a seamless and engaging user experience on the e-commerce site.

Requirements

• Proven experience in e-commerce marketing and online sales management.
• Strong understanding of digital marketing channels, including SEO, SEM, social media marketing, email marketing, and affiliate marketing.
• Proficiency with e-commerce platforms and analytics tools (e.g., Google Analytics, Shopify, Magento, etc.).
• Demonstrated ability to manage budgets, analyze campaign performance, and achieve ROI targets.
• Excellent strategic thinking, problem-solving, and project management skills.
• Bachelor's degree in Marketing, Business Administration, or a related field.

Benefits

• Competitive salary and performance-based incentives.
• Fully remote work arrangement offering excellent work-life balance.
• Opportunity to lead digital strategy for a growing e-commerce business.
• Comprehensive health, dental, and vision insurance plans.
• Generous professional development budget for courses and certifications.