Digital Marketing & E-commerce Specialist

Placements24; Benoni; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Performance bonuses

Fully remote working arrangement

Flexible hours

Professional development and training

Job summary

Placements24 is seeking a Digital Marketing & E-commerce Specialist to join our fully remote team, supporting operations from Benoni. You will lead integrated campaigns across SEO, SEM, social media, and email, while optimizing the customer journey to drive online sales and growth.

You will analyze performance data, collaborate with cross-functional teams, and contribute to brand consistency. The role requires a proven track record in digital marketing, strong analytics, and the ability to work

Qualifications

• Proven digital marketing experience across SEO, SEM, social media, email marketing.
• Track record of growing online presence and e-commerce performance.
• Strong analytics and data-driven optimization skills for campaigns.

Responsibilities

• Develop and execute integrated digital marketing campaigns across channels (SEO, SEM, social, email).
• Grow the company’s social media presence with engaging content and community interaction.
• Optimize website content and UX for better SEO and conversions.
• Analyze campaign performance and provide actionable optimization insights.
• Collaborate with teams to ensure brand consistency and goal alignment.
• Manage email marketing campaigns including segmentation and content creation.

Skills

Digital marketing

SEO

SEM

Content marketing

Email marketing

Social media management

Analytics

Google Analytics

Marketing automation

Conversion optimization

Tools

Google Analytics

Job description

About the Role

Our client is seeking a highly motivated Digital Marketing & E-commerce Specialist to join their fully remote team, supporting operations from Benoni . This role is central to enhancing our online presence, driving traffic to our e-commerce store, and optimizing the customer journey. You will be responsible for developing and implementing effective digital marketing strategies, managing social media campaigns, and analyzing performance data to ensure continuous improvement and growth. The ideal candidate is a proactive self-starter with a strong understanding of the digital landscape and a passion for driving online sales.

Key Responsibilities

• Develop and execute integrated digital marketing campaigns across various channels, including SEO, SEM, social media, and email marketing.
• Manage and grow the company's social media presence, creating engaging content and fostering community interaction.
• Optimize website content and user experience for improved search engine rankings and conversion rates.
• Analyze campaign performance using tools like Google Analytics, providing regular reports and actionable insights for optimization.
• Collaborate with cross-functional teams to ensure brand consistency and alignment of marketing efforts with business goals.
• Manage email marketing campaigns, including list segmentation, content creation, and performance tracking.

Requirements

• Proven experience in digital marketing and e-commerce, with a track record of successful campaign execution.
• Strong understanding of SEO, SEM, social media marketing, content marketing, and email marketing best practices.
• Proficiency in using analytics tools (e.g., Google Analytics) and marketing automation platforms.
• Excellent written and verbal communication skills, with strong analytical and problem-solving abilities.
• Ability to work independently and manage multiple projects effectively in a remote environment.

Benefits

• Competitive annual salary and performance bonuses.
• Fully remote working arrangement with flexible hours.
• Opportunity to contribute significantly to a growing online business.
• Professional development and training programs.
• A dynamic and collaborative team environment that values innovation.