Digital Marketing Manager - E-commerce

Placements24; Centurion; On-site; ZAR 700,000 - 1,100,000; Full time

Benefits offered by this job

Performance-based bonuses

Health insurance

Retirement benefits

Professional development opportunities

Job summary

Placements24 is seeking a Digital Marketing Manager to lead e-commerce initiatives in Centurion, Gauteng. You will develop and execute integrated digital strategies across SEO, SEM, social media, email marketing and content creation to drive traffic and maximize sales.

You will lead a capable team, optimize campaigns using data analytics, and contribute to rapid online growth for the retailer. The role demands strong leadership, 5+ years in digital marketing with an e-commerce emphasis, and

Job description

About the Role

Our client is actively seeking a results-oriented Digital Marketing Manager to spearhead their e-commerce initiatives in Centurion, Gauteng. This critical role will involve devising and implementing comprehensive digital marketing strategies to boost online visibility, drive targeted traffic, and maximize sales conversion rates. You will lead a dedicated team, ensuring seamless execution across various digital channels including SEO, SEM, social media, email marketing, and content creation. We are looking for a strategic leader with a strong analytical mindset and a deep understanding of the digital landscape, capable of leveraging data to inform decisions and optimize campaign performance, ultimately contributing to the company's ambitious growth targets and market leadership in the competitive online retail sector.

Key Responsibilities

• Develop and execute integrated digital marketing strategies to achieve e-commerce sales and brand awareness objectives.
• Oversee and manage all aspects of paid advertising campaigns, including Google Ads, social media ads, and retargeting initiatives.
• Implement and manage SEO strategies to improve organic search rankings and website visibility.
• Lead the development and execution of email marketing campaigns and nurture customer relationships.
• Analyze campaign performance, website analytics, and market trends to identify growth opportunities and optimize ROI.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources across different channels.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business Administration, or a related field.
• Minimum of 5 years of experience in digital marketing, with a strong focus on e-commerce.
• Proven expertise in SEO, SEM, content marketing, social media marketing, and email marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, and various social media management platforms.
• Strong leadership and team management skills, with the ability to motivate and guide a marketing team.
• Excellent analytical skills and data-driven decision-making capabilities.

Benefits

• Highly competitive salary with excellent performance-based bonuses.
• Comprehensive health insurance and retirement benefits.
• Generous paid time off and opportunities for professional development.
• Exposure to a fast-paced and innovative e-commerce environment in Centurion.
• Be part of a dynamic team driving significant online business growth and brand impact.