E-commerce Growth Manager

Placements24; Sandton; Hybrid; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Hybrid work model

Career development opportunities

Competitive salary and bonus

Job summary

Placements24 in Sandton, Gauteng, seeks an experienced E-commerce Growth Manager to drive customer acquisition and revenue growth across channels. This hybrid role combines remote work with in-office collaboration in the Sandton business district.

You will lead data-driven growth strategies, CRO, paid media, email lifecycle campaigns, and cross-functional collaboration with marketing, product, and UX teams to optimize the customer journey and improve key metrics.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, or related field.
• 5+ years in e-commerce, digital marketing, or growth management.
• Proven track record in customer acquisition and revenue growth.

Responsibilities

• Develop data-driven strategies for acquisition, engagement, and retention.
• Analyze website performance and sales data to find growth opportunities.
• Lead CRO through A/B testing and UX improvements.
• Manage and optimize paid channels (SEM, social, display).
• Develop email marketing and lifecycle campaigns to increase LTV.
• Collaborate with marketing, product, and UX teams on customer journey.
• Monitor trends and competitive landscape for new growth levers.
• Define and report CAC, LTV, conversion rates, and AOV.
• Experiment with new channels and growth hacks.
• Align marketing initiatives with business objectives.

Skills

CRO & UX

Data analysis

Digital marketing strategy

A/B testing

SEM/SEO

Email marketing

Affiliate marketing

CRM familiarity

Analytics tools

Communication & collaboration

Education

Bachelor's degree in Marketing, Business, Economics, or a related quantitative field

Tools

Google Analytics

Marketing Automation Platforms

CRM systems

Job description

About the Role

Our client, a leading innovator in the online retail space, is seeking a highly driven and strategic E-commerce Growth Manager to spearhead customer acquisition and revenue expansion initiatives in Sandton, Gauteng . This role is central to identifying and capitalizing on new opportunities to drive sustainable growth for the e-commerce business. The ideal candidate will possess a deep understanding of digital marketing channels, data analytics, and conversion rate optimization (CRO) techniques. You will be responsible for developing and executing growth strategies across various touchpoints, from attracting new customers to maximizing lifetime value. This is a hybrid position, offering the flexibility of remote work combined with in-office collaboration in the prestigious business district of Sandton , fostering a dynamic and results-oriented environment.

Key Responsibilities

• Develop and implement data-driven strategies to drive customer acquisition, engagement, and retention for the e-commerce platform.
• Analyze website performance, user behavior, and sales data to identify key growth opportunities and areas for optimization.
• Lead conversion rate optimization (CRO) efforts through A/B testing, user experience improvements, and website enhancements.
• Manage and optimize paid marketing channels (SEM, social media advertising, display) to maximize ROI and drive qualified traffic.
• Develop and execute email marketing and customer lifecycle marketing strategies to increase customer lifetime value.
• Collaborate with marketing, product, and UX teams to ensure a cohesive and optimized customer journey.
• Monitor industry trends, competitive landscape, and emerging technologies to identify new growth levers.
• Define, track, and report on key growth metrics (e.g., CAC, LTV, conversion rates, AOV) to stakeholders.
• Experiment with new marketing channels and growth hacking techniques.
• Ensure alignment between marketing initiatives and overall business objectives.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.
• 5+ years of experience in e-commerce, digital marketing, or growth management.
• Proven track record of successfully driving customer acquisition and revenue growth for online businesses.
• Strong expertise in conversion rate optimization (CRO), A/B testing, and user experience (UX) principles.
• In-depth knowledge of digital marketing channels, including SEM, SEO, social media advertising, email marketing, and affiliate marketing.
• Proficiency in web analytics tools (e.g., Google Analytics) and data analysis techniques.
• Experience with marketing automation platforms and CRM systems.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Strong communication and collaboration abilities, comfortable in a hybrid setting in Sandton.
• Passion for data, experimentation, and continuous improvement.

Benefits

Our client offers a highly competitive salary and bonus structure, commensurate with experience. You will have significant opportunities for professional development and career advancement within a fast-paced and innovative company. The hybrid work model in Sandton, Gauteng supports a healthy work-life balance. Be at the forefront of driving e-commerce growth and shaping the future of online retail for a prominent brand.