E-commerce Growth Hacker & Social Media Strategist

Placements24; KwaZulu-Natal; Hybride; ZAR 450 000 - 750 000; Plein temps

Avantages offerts par ce poste

Competitive salary

Professional development

Hybrid work model

Access to marketing tools

Career growth

Résumé du poste

Placements24 is seeking an E-commerce Growth Hacker and Social Media Strategist to drive online sales and boost brand visibility from Pietermaritzburg, KwaZulu-Natal. You will own growth initiatives, analytics, and cross-functional collaboration in a fast-paced e-commerce setting.

The role focuses on optimizing customer acquisition funnels, CRO, and leveraging the latest trends in social media marketing to achieve ambitious targets while working in a hybrid environment.

Qualifications

• Bachelor’s degree in Marketing or related field preferred.
• Strong track record in growing e-commerce sales and social media engagement.
• Experience with Shopify/WooCommerce and web analytics tools.

Responsabilités

• Develop and implement comprehensive e-commerce growth strategies focused on customer acquisition, conversion rate optimization, and customer lifetime value.
• Manage and optimize social media channels to increase brand awareness, engagement, and traffic.
• Conduct A/B tests and experiments across website and campaigns to identify growth opportunities.
• Analyze website traffic, user behavior, and sales data to derive actionable insights for strategy.
• Create and manage content calendars ensuring brand consistency across channels.
• Oversee paid social campaigns including budget management and performance tracking.
• Collaborate with marketing, sales, and product teams for cohesive customer experiences.
• Monitor competitors and market trends; report KPIs to stakeholders.

Connaissances

Growth hacking

Social media

Analytics

A/B testing

CRO

SEO

Formation

Marketing degree

Outils

Shopify

WooCommerce

Google Analytics

Adobe Analytics

Description du poste

About the Role

Our client, a dynamic and rapidly expanding e-commerce enterprise, is seeking a highly motivated and results-oriented E-commerce Growth Hacker and Social Media Strategist to join their innovative team. This pivotal role is based in the vibrant city of Pietermaritzburg, KwaZulu-Natal . You will be instrumental in driving online sales, enhancing brand visibility across social platforms, and implementing cutting-edge growth strategies. The ideal candidate possesses a deep understanding of digital marketing, a passion for analytics, and a proven track record in accelerating e-commerce growth. This is an exceptional opportunity to make a significant impact within a forward-thinking company, contributing directly to its market leadership and expansion efforts. You will work within a collaborative environment that encourages creativity and data-driven decision-making. The role involves a blend of strategic planning and hands-on execution, ensuring our client stays ahead of the curve in the competitive online marketplace. We are looking for someone who thrives in a fast-paced setting and is eager to leverage the latest trends in e-commerce and social media marketing to achieve ambitious targets. Your expertise will be crucial in optimizing customer acquisition funnels and maximizing return on investment across all digital touchpoints.

Key Responsibilities

• Develop and execute comprehensive e-commerce growth strategies, focusing on customer acquisition, conversion rate optimization, and customer lifetime value enhancement.
• Manage and optimize all social media channels (Instagram, Facebook, TikTok, etc.) to increase brand awareness, engagement, and drive traffic to the e-commerce store.
• Implement A/B testing and other experimental methodologies to identify and capitalize on growth opportunities across the website and marketing campaigns.
• Analyze website traffic, user behavior, and sales data using tools like Google Analytics to derive actionable insights and inform strategic decisions.
• Create and manage engaging content calendars for social media, ensuring brand consistency and alignment with marketing objectives.
• Oversee paid social media advertising campaigns, including budget management, targeting, ad creative development, and performance tracking.
• Identify emerging trends and technologies in e-commerce and social media marketing, and assess their potential application for the business.
• Collaborate with the marketing, sales, and product teams to ensure a cohesive online customer experience.
• Monitor competitor activities and market trends to identify potential threats and opportunities.
• Report on key performance indicators (KPIs) regularly to stakeholders, highlighting achievements and areas for improvement.

Requirements

• Proven experience as a Growth Hacker, E-commerce Specialist, or Digital Marketing Manager with a strong focus on growth.
• Demonstrable success in driving e-commerce sales growth and social media engagement.
• Proficiency in e-commerce platforms (e.g., Shopify, WooCommerce) and analytics tools (e.g., Google Analytics, Adobe Analytics).
• Expertise in social media marketing, content creation, and paid social advertising across various platforms.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
• Experience with A/B testing, conversion rate optimization (CRO), and funnel analysis.
• Excellent understanding of SEO principles and their application to e-commerce.
• Creative mindset with a passion for experimentation and innovation.
• Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• A Bachelor's degree in Marketing, Business, or a related field is preferred, or equivalent practical experience.

Benefits

• Competitive salary package commensurate with experience.
• Opportunities for professional development and continuous learning.
• A dynamic and supportive work environment in Pietermaritzburg, KwaZulu-Natal .
• Contribution to innovative projects in the rapidly evolving e-commerce landscape.
• Potential for career advancement within a growing organization.
• Hybrid work model offering a balance between office collaboration and remote flexibility.
• Access to the latest marketing tools and technologies.