E-commerce Growth Hacker & Social Media Strategist

Placements24; George; On-site; ZAR 460,000 - 750,000; Full time

Benefits offered by this job

Competitive salary

Bonuses

Growth opportunities

Fast-paced culture

Latest trends exposure

Medical aid

Provident fund

Job summary

Placements24 in George, Western Cape is seeking an innovative E-commerce Growth Hacker & Social Media Strategist to accelerate online sales growth through strategic experiments and social media campaigns. You will optimize conversions, analyze data, and build an engaged brand community.

The role requires strong analytics, creative marketing flair, and experience with e-commerce platforms like Shopify/WooCommerce. Full-time position based in George.

Qualifications

• Proven experience in growth hacking, e-commerce, and social media marketing.
• Demonstrated success in driving significant growth in online sales and user acquisition.
• Strong analytical skills with proficiency in analytics tools and CRO.
• Expertise in managing paid social campaigns (Facebook/Instagram).

Responsibilities

• Design and execute growth hacking experiments across the e-commerce customer journey.
• Develop and implement social media strategies to drive traffic, conversions, and loyalty.
• Analyze user behavior, trends, and competitor strategies to identify growth opportunities.
• Manage and optimize paid social campaigns focusing on ROI, CPA, and LTV.
• Create engaging content for social channels to boost engagement and brand awareness.
• Collaborate with product, design, and engineering to run A/B tests and optimize site performance.
• Build and nurture an online community and respond to inquiries to foster brand sentiment.
• Utilize analytics to track KPIs, generate reports, and present findings to stakeholders.
• Stay ahead of e-commerce and social media trends and technologies.
• Ensure consistent brand messaging across all George, Western Cape touchpoints.

Skills

Growth hacking

E-commerce marketing

Analytics

SEO/SEM

A/B testing

Content strategy

Communication

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Amplitude

Facebook Ads

Instagram Ads

Shopify

WooCommerce

Job description

About the Role

Our client is seeking an innovative and data-driven E-commerce Growth Hacker & Social Media Strategist to join their dynamic team in George, Western Cape. This role is critical for accelerating online sales growth through strategic experimentation and leveraging social media platforms to their fullest potential. The ideal candidate possesses a unique blend of analytical skills, creative marketing flair, and a deep understanding of the e-commerce landscape. You will be responsible for identifying and implementing growth opportunities, optimizing conversion funnels, and building a strong, engaged community around our brand. This is a high-impact position for someone passionate about driving measurable results.

Key Responsibilities

• Design and execute growth hacking experiments across the e-commerce customer journey, from acquisition to retention.
• Develop and implement cutting-edge social media strategies to drive traffic, conversions, and customer loyalty.
• Analyze user behavior, market trends, and competitor strategies to identify key opportunities for growth.
• Manage and optimize paid social media campaigns with a focus on ROI, CPA, and LTV.
• Create compelling and shareable content for social media channels, driving engagement and brand awareness.
• Collaborate with product, design, and engineering teams to implement A/B tests and optimize website performance.
• Build and nurture an online community, responding to customer inquiries and fostering positive brand sentiment.
• Utilize analytics tools to track key performance indicators (KPIs), generate insightful reports, and present findings to stakeholders.
• Stay at the forefront of e-commerce and social media marketing trends, tools, and technologies.
• Ensure consistent brand messaging and user experience across all digital touchpoints in George, Western Cape.

Requirements

• Proven experience in growth hacking, e-commerce, and social media marketing.
• Demonstrated success in driving significant growth in online sales and user acquisition.
• Strong analytical skills with proficiency in tools like Google Analytics, Amplitude, or similar.
• Expertise in managing and optimizing paid social media campaigns (Facebook Ads, Instagram Ads, etc.).
• Excellent understanding of SEO, SEM, CRO, and A/B testing methodologies.
• Creative mindset with the ability to develop engaging content and innovative campaign ideas.
• Strong communication and collaboration skills.
• Experience with e-commerce platforms (e.g., Shopify, WooCommerce) is a plus.
• Bachelor's degree in Marketing, Business, or a related field preferred.
• Ability to work full-time in our George, Western Cape office.

Benefits

• Competitive salary commensurate with experience.
• Performance-based bonuses and incentives.
• Significant opportunities for professional growth and skill development.
• Be part of a fast-paced, innovative, and results-oriented company culture.
• Exposure to the latest trends in e-commerce and digital marketing.
• Medical aid contribution.
• Provident fund.