E-commerce Growth Hacker & Social Media Specialist

Placements24; George; Sur place; ZAR 350 000 - 700 000; Plein temps

Avantages offerts par ce poste

Salary commensurate with experience

Performance bonuses

Medical aid contributions

Retirement fund participation

Industry workshops and online courses

Résumé du poste

Placements24 in George, Western Cape, seeks an innovative E-commerce Growth Hacker & Social Media Specialist to drive customer acquisition, retention and overall growth. The role is office-based in a close-knit team, with a focus on experimentation, analytics, and engaging social media strategies across platforms.

You will design data-driven experiments, optimize conversion funnels and collaborate on content for social media, email, and other channels, while measuring ROI and providing

Qualifications

• Proven experience in growth hacking, digital marketing or e-commerce with a focus on user acquisition and retention.
• Solid understanding of social media platforms (Facebook, Instagram, TikTok, etc.) and their advertising capabilities.
• Proficiency in using analytics tools like Google Analytics to track and interpret data.
• Experience with A/B testing tools and methodologies.
• Strong analytical and problem-solving skills with a data-driven mindset.
• Excellent communication and collaboration abilities.
• Familiarity with content management systems (CMS) and e-commerce platforms is advantageous.
• Creative thinker with a passion for experimentation and innovation.

Responsabilités

• Design and implement data-driven growth hacking experiments across various digital channels, with emphasis on social media.
• Develop and execute engaging social media campaigns to increase brand awareness, drive website traffic, and boost sales conversions.
• Manage and optimize paid social media advertising campaigns for efficient budget allocation and maximizing ROI.
• Analyze website traffic, user behavior, and conversion rates to identify areas for improvement in the customer journey.
• Collaborate with the marketing team to create content for social media, email marketing, and other digital platforms.
• Monitor social media performance, track key metrics, and provide actionable insights and reports to stakeholders.
• Engage with customers on social media, respond to inquiries, and foster a positive brand community.
• Research emerging trends in e-commerce and social media marketing to identify new growth opportunities.
• Implement A/B testing for landing pages, ad creatives, and website elements to optimize performance.
• Develop and maintain a content calendar for social media activities.

Connaissances

Growth hacking

Digital marketing

E-commerce

Analytics

A/B testing

Social media management

Communication

Project management

CMS familiarity

Formation

Bachelor's degree in Marketing

Outils

Google Analytics

Facebook/Instagram/TikTok Ads

CMS platforms

Description du poste

About the Role

Our client, a thriving online retail business based in George, Western Cape, is on the lookout for an innovative and driven E-commerce Growth Hacker & Social Media Specialist. This role is critical for driving customer acquisition, retention, and overall growth through creative digital strategies. The ideal candidate will be a hands-on individual with a passion for experimentation, data analysis, and leveraging social media to achieve tangible business outcomes. You will be responsible for identifying new growth opportunities, optimizing conversion funnels, and building a strong, engaged community around our brands. This is an office-based position, offering a fantastic opportunity to be part of a close-knit team in a beautiful coastal city.

Key Responsibilities

• Design and implement data-driven growth hacking experiments across various digital channels, with a strong emphasis on social media.
• Develop and execute engaging social media campaigns to increase brand awareness, drive website traffic, and boost sales conversions.
• Manage and optimize paid social media advertising campaigns, ensuring efficient budget allocation and maximizing ROI.
• Analyze website traffic, user behavior, and conversion rates to identify areas for improvement in the customer journey.
• Collaborate with the marketing team to create compelling content for social media, email marketing, and other digital platforms.
• Monitor social media performance, track key metrics, and provide actionable insights and reports to stakeholders.
• Engage with customers on social media, respond to inquiries, and foster a positive brand community.
• Research emerging trends in e-commerce and social media marketing to identify new growth opportunities.
• Implement A/B testing for landing pages, ad creatives, and website elements to optimize performance.
• Develop and maintain a content calendar for social media activities.

Requirements

• Proven experience in growth hacking, digital marketing, or e-commerce with a focus on user acquisition and retention.
• Solid understanding of social media platforms (Facebook, Instagram, TikTok, etc.) and their advertising capabilities.
• Proficiency in using analytics tools like Google Analytics to track and interpret data.
• Experience with A/B testing tools and methodologies.
• Strong analytical and problem-solving skills with a data-driven mindset.
• Excellent communication and collaboration abilities.
• Familiarity with content management systems (CMS) and e-commerce platforms is advantageous.
• Creative thinker with a passion for experimentation and innovation.
• Ability to manage multiple projects simultaneously and meet deadlines.
• A portfolio showcasing successful growth campaigns is highly desirable.

Benefits

Our client offers a competitive salary commensurate with experience, along with opportunities for bonuses based on performance metrics. Employees are provided with a comprehensive benefits package, including medical aid contributions and potential for retirement fund participation. We are committed to employee growth, offering chances to attend industry workshops and online courses to enhance your skills. This role provides a unique opportunity to work in a dynamic e-commerce environment in the beautiful town of George, with a supportive and collaborative team culture. You will have direct impact on the company's growth trajectory. Additional benefits include potential for performance-based incentives and a vibrant office atmosphere.