E-commerce Growth Hacker & Social Media Analyst

Placements24; George; On-site; ZAR 550,000 - 750,000; Full time

Benefits offered by this job

Health insurance

Retirement savings plan

Annual performance bonuses

Job summary

Placements24 in George, Western Cape, is seeking an E‑commerce Growth Hacker & Social Media Analyst to drive rapid, data‑driven growth across the online store and social channels. You will test hypotheses, analyze data with Analytics/SQL, run A/B tests, optimize UX/CRO, and manage paid campaigns for ROI.

Join a collaborative team to leverage social insights for product messaging and customer acquisition while keeping pace with platform updates and market trends.

Qualifications

• Bachelor's degree in a quantitative field or related area.
• 3–5 years in e-commerce, digital marketing, or growth roles.
• Experience running and analyzing A/B tests and optimization experiments.
• Strong data analysis and proficiency with analytics and CRM tools.
• Experience managing paid social campaigns and understanding ad platforms.

Responsibilities

• Identify, prioritize, and execute growth experiments across the e‑commerce funnel.
• Analyze user behavior, sales data, and social engagement to uncover opportunities.
• Develop and test A/B experiments for website, product pages, checkout, and campaigns.
• Manage paid social campaigns (Facebook, Instagram) with ROI focus.
• Leverage social insights to inform product development and messaging.
• Monitor competitors and market trends to identify growth levers.
• Build dashboards and reports to track KPIs and share findings.
• Collaborate with design, development, and marketing to implement growth initiatives.
• Stay updated on growth hacking techniques and platform updates.

Skills

Analytical skills

A/B testing

Data analysis

Social media analytics

Communication skills

Education

Bachelor's degree

Tools

Google Analytics

SQL

Excel

Job description

About the Role

Our client, a prominent online retailer in George, Western Cape , is seeking a highly analytical and innovative E-commerce Growth Hacker & Social Media Analyst. This role is critical for driving rapid and sustainable growth through data-driven experimentation and optimization across e-commerce platforms and social channels. You will be responsible for identifying new growth opportunities, testing hypotheses, and implementing strategies to maximize customer acquisition, retention, and lifetime value. The ideal candidate is a blend of a marketer, data scientist, and strategist, with a passion for uncovering insights and translating them into tangible results. This is an on-site position based in our George headquarters.

Key Responsibilities

Identify, prioritize, and execute growth experiments across the e-commerce funnel, from acquisition to retention. Analyze user behavior, sales data, and social media engagement metrics to uncover patterns and opportunities. Develop and implement A/B tests and other optimization strategies for website design, product pages, checkout process, and marketing campaigns. Manage and optimize paid social media advertising campaigns (Facebook, Instagram, etc.) with a focus on performance and ROI. Leverage social media insights to inform product development, marketing messaging, and content strategy. Monitor competitor activities and market trends to identify competitive advantages and new growth levers. Develop and maintain dashboards and reports to track key performance indicators (KPIs) and communicate findings to stakeholders. Collaborate with design, development, and marketing teams to implement growth initiatives. Stay abreast of the latest growth hacking techniques, e-commerce technologies, and social media platform updates.

Requirements

Bachelor's degree in Economics, Statistics, Marketing, Computer Science, or a related quantitative field. 3-5 years of experience in e-commerce, digital marketing, or a growth-focused role. Demonstrated experience in running and analyzing A/B tests and other optimization experiments. Strong analytical skills with proficiency in data analysis tools (e.g., Google Analytics, SQL, Excel/Google Sheets) and e-commerce platforms. Experience with social media analytics and management tools. Understanding of user experience (UX) principles and conversion rate optimization (CRO). Experience in managing paid social media campaigns and understanding of ad platforms. Excellent problem-solving abilities and a data-driven decision-making approach. Strong communication skills to present complex data and strategies clearly. Must reside in or be willing to relocate to George, Western Cape.

Benefits

We offer a competitive salary of R per annum, commensurate with experience. Our comprehensive benefits package includes health insurance, retirement savings plan, and annual performance bonuses. This role provides significant autonomy and the opportunity to directly impact the growth of a leading e-commerce business in the scenic Western Cape . You will work with a talented team in a collaborative environment focused on innovation and continuous improvement. Professional development opportunities and access to cutting-edge analytics tools are provided. The position is based full-time in our George office.