Social Media & E-commerce Growth Specialist

Placements24; Upington; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Health insurance

Retirement savings options

Remote work model nationwide

Paid annual leave

Paid public holidays

Job summary

Placements24 is seeking a Data-driven Social Media & E-commerce Growth Specialist to join our team in Upington. The role focuses on identifying growth opportunities, running experiments, and optimizing social media and e-commerce channels to accelerate customer acquisition and engagement.

The ideal candidate will blend creative thinking with rigorous analysis, experience in A/B testing, and a strong grasp of analytics tools. This role supports a fully remote work model nationwide in South Africa.

Qualifications

• Bachelor’s degree in Marketing, Business, Economics, Statistics, or related quantitative field.

Responsibilities

• Develop growth-focused social media strategies and e-commerce initiatives.
• Identify and test new customer acquisition channels across digital platforms.
• Analyze social media and e-commerce data to uncover insights on user behavior and campaign performance.
• Conduct A/B tests on ads, landing pages, and UX elements to optimize conversion and ROI.
• Manage and optimize paid social media campaigns to achieve growth targets.
• Collaborate with marketing, product, and design teams to implement growth experiments.
• Track KPIs related to acquisition, retention, and lifetime value and report results.

Skills

Growth marketing

Analytics

Social media analytics

A/B testing

Data-driven mindset

Education

Bachelor's degree in Marketing, Business, Economics, Statistics, or related field

Tools

Excel

SQL

R

Job description

About the Role

Our client, a rapidly scaling online retailer focused on sustainable home goods, is looking for an innovative and data-driven Social Media & E-commerce Growth Specialist to join their team. Operating from Upington, Northern Cape , this role is crucial for identifying and implementing strategies that accelerate customer acquisition, engagement, and conversion across social media and e-commerce channels. The ideal candidate possesses a unique blend of creative thinking and analytical rigor, with a proven ability to experiment with new tactics, analyze performance data, and scale successful initiatives. You will play a key role in driving exponential growth for our brand through a deep understanding of the digital landscape and customer behavior. This is an exciting opportunity to make a significant impact on our business trajectory.

Key Responsibilities

Develop and execute growth-focused social media strategies and e-commerce initiatives. Identify and test new customer acquisition channels and engagement tactics across digital platforms. Analyze social media and e-commerce data to uncover insights on user behavior, conversion funnels, and campaign performance. Conduct A/B tests on ad creatives, landing pages, and user experience elements to optimize for conversion and ROI. Manage and optimize paid social media advertising campaigns to achieve specific growth targets. Utilize social listening tools to monitor brand perception, identify trends, and understand competitive strategies. Collaborate with marketing, product, and design teams to implement growth experiments and strategies. Develop and track key performance indicators (KPIs) related to customer acquisition, retention, and lifetime value. Report on growth experiment results and provide actionable recommendations for scaling successful tactics. Stay current with the latest growth hacking techniques, marketing technologies, and social media platform advancements.

Requirements

Bachelor's degree in Marketing, Business, Economics, Statistics, or a related quantitative field. Minimum of 4 years of experience in growth marketing, performance marketing, or a related role, preferably within e-commerce. Demonstrated success in driving significant growth through data-driven experimentation and optimization. Strong analytical skills with proficiency in web analytics (e.g., Google Analytics) and social media analytics. Experience with paid social media advertising platforms (e.g., Facebook Ads Manager, Instagram Ads). Proficiency in conducting A/B tests and interpreting results. Excellent understanding of e-commerce customer journeys and conversion rate optimization (CRO). Strong problem-solving skills and a creative, results-oriented mindset. Ability to communicate complex data insights clearly and effectively. Experience with data analysis tools (e.g., Excel, SQL, R) is a plus.

Benefits

Our client offers a highly competitive salary package, with annual remuneration between R , commensurate with your proven growth expertise. A comprehensive benefits package includes health insurance and retirement savings options. We are committed to fostering continuous learning and professional development through access to industry resources and training. This role provides the flexibility of a fully Remote work model, enabling a great work-life balance for our employees nationwide. You will be an integral part of an innovative and dynamic team focused on pushing the boundaries of e-commerce growth. Our client values employee well-being and offers generous paid annual leave and paid public holidays. Join our mission to accelerate growth and make a lasting impact from anywhere in South Africa.