E-commerce Email Marketing Specialist

Placements24; Polokwane; On-site; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Competitive salary

On-site, full-time

Medical aid

Career development

Employee discounts

Supportive team

Job summary

Placements24 in Polokwane, Limpopo, is seeking an experienced E-commerce Email Marketing Specialist to join our on-site team. You will craft and execute email campaigns to acquire, retain customers and boost sales, managing lifecycle from strategy to analysis.

The ideal candidate has 3+ years in ecommerce email marketing, proficiency in Klaviyo or Mailchimp, strong copywriting, segmentation and automation skills, and a track record of measurable results. Bachelor’s preferred.

Qualifications

• 3+ years in ecommerce email marketing.
• Proven ability to drive results with campaigns.
• Proficiency with Klaviyo, Mailchimp or ActiveCampaign.
• Strong segmentation, personalization, and automation.
• Excellent copywriting and editing skills.

Responsibilities

• Develop and implement a strategic email marketing plan aligned with ecommerce goals.
• Create compelling email content: promotional campaigns, newsletters, and automated workflows.
• Manage segmentation and personalization strategies.
• Use Mailchimp, Klaviyo, or HubSpot to build and deploy campaigns.
• Conduct A/B testing on subject lines and send times to improve metrics.
• Monitor performance and generate reports on open rates, CTR, conversions, and ROI.
• Ensure GDPR/CAN-SPAM compliance.
• Collaborate with design to create email templates.
• Stay updated on email marketing trends and technologies.

Skills

Email marketing

Copywriting

A/B testing

Segmentation

Automation

Analytics

Education

Bachelor's degree in Marketing/Communications

Tools

Klaviyo

Mailchimp

ActiveCampaign

Job description

About the Role

Our client, a thriving e-commerce business, is seeking an experienced E-commerce Email Marketing Specialist to join their dedicated team in **Polokwane, Limpopo**. This is an on-site position based in our **Polokwane** office, fostering close collaboration with colleagues. You will be responsible for crafting and executing engaging email marketing campaigns that drive customer acquisition, retention, and sales. This role requires a strategic thinker with a flair for creative copy and a deep understanding of email marketing platforms and best practices. You will manage the entire email marketing lifecycle, from strategy and segmentation to campaign execution, A/B testing, and performance analysis. If you are passionate about leveraging email to build customer relationships and boost e-commerce revenue, this **Polokwane** opportunity is ideal.

Key Responsibilities

• Develop and implement a strategic email marketing plan aligned with overall e-commerce goals.


• Create compelling email content, including promotional campaigns, newsletters, automated workflows (welcome series, abandoned cart reminders), and segmentation-based communications.


• Manage customer segmentation and personalization strategies to deliver targeted and relevant content.


• Utilize email marketing platforms (e.g., Mailchimp, Klaviyo, HubSpot) to build, test, and deploy campaigns.


• Conduct A/B testing on subject lines, content, CTAs, and send times to optimize open rates, click-through rates, and conversions.


• Monitor and analyze campaign performance, generating detailed reports on key metrics such as open rates, CTR, conversion rates, and ROI.


• Ensure compliance with email marketing regulations (e.g., GDPR, CAN-SPAM).


• Collaborate with the design team to create visually appealing email templates.


• Stay updated on email marketing best practices, trends, and emerging technologies.

Requirements

• Minimum of 3 years of experience in email marketing, with a specific focus on e-commerce.


• Proven ability to develop and execute successful email marketing campaigns that drive measurable results.


• Proficiency with major email marketing platforms (e.g., Klaviyo, Mailchimp, ActiveCampaign).


• Strong understanding of email marketing principles, segmentation, personalization, and automation.


• Excellent copywriting and editing skills with a strong command of persuasive language.


• Experience with A/B testing and data analysis to optimize campaigns.


• Familiarity with analytics tools to track email performance and website conversions.


• Strong organizational skills and attention to detail.


• Bachelor's degree in Marketing, Communications, or a related field is preferred.

Benefits

Our client offers a comprehensive benefits package for its employees in **Polokwane**:

• Competitive salary based on experience and qualifications.


• Full-time position with on-site work in **Polokwane**.


• Medical aid contributions.


• Opportunities for career advancement and professional development.


• Employee discounts on company products.


• A supportive and dynamic team environment.