E-commerce Social Media Strategist

Placements24; Bloemfontein; On-site; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Competitive salary

Growth opportunities

Professional development

Generous leave policy

Job summary

Placements24 in Bloemfontein is seeking an experienced E-commerce Social Media Strategist to define and implement innovative social media strategies that drive traffic and online sales. You will analyze market trends, understand consumer behavior, and craft data-informed campaigns for our target audience within an office setting.

The ideal candidate has 5+ years in social media strategy, strong analytics, and a proven ability to translate insights into impactful campaigns across paid and organic

Qualifications

• 5+ years of experience in social media strategy for e-commerce.
• Proven ability to translate insights into measurable social campaigns.
• Strong analytics skills and reporting capabilities.
• Excellent communication and presentation skills.

Responsibilities

• Develop and oversee social media strategies for the e-commerce business with focus on growth and ROI.
• Conduct market research and competitor analysis to refine approaches.
• Define target audiences, KPIs, and measurement frameworks for campaigns.
• Collaborate with content creators, designers, and ads specialists for campaign execution.
• Monitor trends and adapt strategies for new platforms and algorithm changes.
• Present plans and performance reports to senior management with actionable recommendations.

Skills

Social media strategy

Digital marketing

Analytics

SEO basics

Paid social advertising

Education

Bachelor’s degree in Marketing or Business

Tools

Social media analytics tools

Job description

About the Role

Our client is seeking a forward-thinking E-commerce Social Media Strategist to join their team in Bloemfontein . This role is crucial for defining and implementing innovative social media strategies that enhance brand visibility, drive traffic, and increase online sales. You will be responsible for analyzing market trends, understanding consumer behavior, and crafting data-informed campaigns that resonate with our target audience. The ideal candidate is a strategic thinker with a passion for digital marketing and a proven ability to translate insights into impactful social media initiatives within a dedicated office setting.

Key Responsibilities

• Develop and oversee the execution of comprehensive social media strategies for the e-commerce business, focusing on growth and ROI.
• Conduct in-depth market research and competitor analysis to identify opportunities and refine strategic approaches.
• Define target audiences, key performance indicators (KPIs), and measurement frameworks for social media campaigns.
• Collaborate with content creators, designers, and advertising specialists to ensure cohesive and effective campaign execution.
• Monitor social media trends, algorithm changes, and emerging platforms to proactively adapt strategies.
• Present strategic plans and performance reports to senior management, providing actionable recommendations.

Requirements

• 5+ years of experience in social media strategy, digital marketing, or a related field, with a proven track record in e-commerce.
• Demonstrated expertise in developing and implementing successful social media strategies that drive measurable business outcomes.
• Strong analytical skills with proficiency in social media analytics tools and reporting dashboards.
• Excellent understanding of digital marketing principles, SEO, and paid social advertising.
• Exceptional communication, presentation, and interpersonal skills.
• Bachelor’s degree in Marketing, Business, or a related discipline.

Benefits

• Competitive salary with comprehensive benefits package.
• Opportunity to shape the social media direction of a growing e-commerce brand in Bloemfontein .
• A collaborative and innovative office environment.
• Access to professional development and training resources.
• Generous vacation and sick leave policies.